We have talked about Facebook Live and Video, now let’s move over to YouTube. YouTube is still a giant for industrial businesses. Just consider these statistics provided by the Content Marketing Institute:
- 59% of B2B marketers use YouTube to distribute content.
- YouTube is rated the fourth most effective B2B channel marketers use behind Email, LinkedIn and Print.
- 73% of B2B marketers say video positively impacts ROI.
- 70% of B2B marketers plan to spend more time on YouTube next year.
YouTube Overview
No doubt you’ve spent some time on YouTube searching videos for products you like or how-to videos. But do you have any idea the kind of reach YouTube gets? Here are a few facts that may just amaze you:
- Over 1.3 billion (yes, BILLON) people use YouTube
- Over 300 hours of video are upload every minute
- Almost 5 billion videos are watched every day
- YouTube and Google serve up more than 6 times more videos than its competitors
- Google uses auto speech recognition technology to translate videos into 76 languages including captions
- YouTube sees more than 490 million unique visitors per month, worldwide
- YouTube is the 2nd most popular search engine, second only to its owner, Google
- The average visitor spends approximately 25 minutes every time they visit and almost 6 hours per month
- The average mobile visitor watches approximately 40 minutes of video each time they visit
- YouTube’s mobile app gets more than 100 million views per day
- 80% of YouTube’s views are from outside the U.S.
- Approximately 50% of YouTube channels earn six figures per year
Isn’t that amazing? The only question left to answer is this . . . if you’re not already on YouTube, why not? Wouldn’t your industrial business benefit? With consistent growth in videos, viewers, and income, YouTube continues to flourish year-after-year. It’s not going anywhere anytime soon.
Increase Client Base
YouTube is a great way to increase your client base and income earning potential. With a few simple how-to videos that showcase your product or service, you can see a surge in visitors to your industrial business website. Which ultimately lead to sales.
Videos don’t have to be long, 5-20 minutes is about the average. And with YouTube being owned by Google, adding keywords to your video descriptions will boost your Google rankings as well.
If YouTube isn’t already part of your annual marketing plan, it needs to be. The cost is minimal, the only real investment is time. Start creating and uploading videos and you’ll start to see new visitors to your industrial business website soon!
Other Posts of Interest
Industrial Social Media Marketing 2019
