We have talked about Facebook Live and Video, now let’s move over to YouTube. YouTube is still a giant for industrial businesses. Just consider these statistics provided by the Content Marketing Institute:
No doubt you’ve spent some time on YouTube searching videos for products you like or how-to videos. But do you have any idea the kind of reach YouTube gets? Here are a few facts that may just amaze you:
Isn’t that amazing? The only question left to answer is this . . . if you’re not already on YouTube, why not? Wouldn’t your industrial business benefit? With consistent growth in videos, viewers, and income, YouTube continues to flourish year-after-year. It’s not going anywhere anytime soon.
YouTube is a great way to increase your client base and income earning potential. With a few simple how-to videos that showcase your product or service, you can see a surge in visitors to your industrial business website. Which ultimately lead to sales.
Videos don’t have to be long, 5-20 minutes is about the average. And with YouTube being owned by Google, adding keywords to your video descriptions will boost your Google rankings as well.
If YouTube isn’t already part of your annual marketing plan, it needs to be. The cost is minimal, the only real investment is time. Start creating and uploading videos and you’ll start to see new visitors to your industrial business website soon!