When W.W. Bartlett asked us to redesign their website, we knew one thing for sure, it had to work as a sales tool on the go.

Their team spends a lot of time in the field, meeting with clients in all kinds of settings: job sites, construction trailers, lunch meetings, trade shows, and networking events. They needed to be able to pull up a project on their phone, tap through a project’s photo gallery, and show their work without fumbling with awkward zooming or sideways scrolling.

We built their project pages so they could do exactly that. Whether it’s the first conversation with a prospective client or a follow-up meeting months later, they can show completed projects, different stages of progress, or specific details—all right from their pocket.

Why This Matters

In today’s fast-paced business world, you never know where your next opportunity will come from. It might happen in a conference room—or it might happen standing in the middle of a job site.

If your website only looks good on a desktop, you’re missing a huge chance to make an impression when it matters most. A responsive, mobile-friendly website ensures your work is ready to be seen anywhere, at any time, by the people who can hire you.

The Bonus for Search Engines

Here’s the part most people forget: what’s good for clients is also good for search rankings. Google uses mobile-first indexing, which means it primarily looks at your mobile site when deciding where you rank. Since 2015’s “mobile-friendly” update, non-mobile-friendly websites have consistently lost visibility in search results—sometimes by as much as 21%.

So when you invest in mobile usability, you’re not just helping your sales team, you’re helping your website be found.

3 Ways to Make Your Website Pocket-Ready

1. Test it on your phone
   Open your site on your phone and click through key pages. Are photos easy to tap and view? Can you read the text without pinching or zooming?

2. Streamline your photo galleries
   Make sure your galleries load quickly, have clear navigation, and work well with a single tap, just like the WW Bartlett project pages.

3. Prioritize speed and usability
   Compress images, simplify layouts, and remove any elements that slow load times. A slow mobile site can cost you the conversation.

Don’t Just Be Found. Be Ready to Sell Anywhere

Your website should fit in your pocket—ready to tell your story, show your work, and close the deal.

If yours doesn’t, now is the time to fix that.  Let’s Talk.