Video is all the rage! I’m sure you have seen lots of video snippets on Facebook and longer videos on YouTube. So why does everyone seem to be jumping on the video bandwagon? And will it make a difference for an industrial business?
The answer, everyone is hopping on board and doing video because it increases engagement and that almost always increases sales. Will it work in your industrial business? You better believe it. Video is an effective tactic for today’s B2B marketers and that includes industrial businesses.
Let’s take a look a look at the statistics from State of Video Marketing Survey published by Wyzowl regarding video in general:
81% of businesses use video as a marketing tool — up from 63% in 2017
There’s been a 17% increase in video usage during the last 12 months
97% of marketers say video has helped increase users’ understanding of their product or service
76% say it helped them increase sales
47% say it helped them reduce support queries
Marketers who use video grow revenue 49% faster than non-video users
Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service
95% of people have watched an explainer video to learn more about a product or service
Video generates 1200% more shares than text and images combined on social platforms
38% of marketers have published video content on LinkedIn
87% of marketers have published video content on YouTube and 90% of them found it to be an effective strategy
68% of marketers have published video content on Facebook, and 87% of them found it to be an effective strategy
Facebook gets over 8 billion average daily video views.
90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.
By 2021, it’s estimated that 80% of internet traffic will be represented by video
High Tech, Professional Services & Media, and Entertainment & Publishing are the top three industries for video production. Manufacturing also ranks high on the list at number eight.
Using video an industrial business can do the following:
Build Brand Awareness with Professionals and Other Businesses
Engage business decision makers with video ads in social media feeds on desktop and mobile.
Drive Qualified Leads and Acquire Customers
Once you have their interest by watching your video, they are more likely to send a message, go to your website, or use another means to contact you.
Video helps you quickly and easily convey information, build trust, and even create an emotional connection, it’s essential for helping prospects through their research process.
Now Is The Time
If you have been dragging your feet on using video, it’s time to jump in or risk being left behind in the competition’s dust. Currently, 13% of manufacturing companies have published just 0 to 9 videos; 45% have 10-49 videos — so if you don’t have at least 10 videos you’re already behind the competition. Video is a crucial element for successful B2B industrial marketing.
In the next few posts, we will cover using video on Facebook and then on YouTube and Vimeo for your industrial business.