Video is all the rage! I’m sure you have seen lots of video snippets on Facebook and longer videos on YouTube. So why does everyone seem to be jumping on the video bandwagon? And will it make a difference for an industrial business?
The answer, everyone is hopping on board and doing video because it increases engagement and that almost always increases sales. Will it work in your industrial business? You better believe it. Video is an effective tactic for today’s B2B marketers and that includes industrial businesses.
Let’s take a look a look at the statistics from State of Video Marketing Survey published by Wyzowl regarding video in general:
Video helps you quickly and easily convey information, build trust, and even create an emotional connection, it’s essential for helping prospects through their research process.
If you have been dragging your feet on using video, it’s time to jump in or risk being left behind in the competition’s dust. Currently, 13% of manufacturing companies have published just 0 to 9 videos; 45% have 10-49 videos — so if you don’t have at least 10 videos you’re already behind the competition. Video is a crucial element for successful B2B industrial marketing.
In the next few posts, we will cover using video on Facebook and then on YouTube and Vimeo for your industrial business.
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