In today’s busy work, having a well-defined target market is more important than ever. Manufacturing businesses can’t afford to target everyone. But you can effectively compete by targeting a niche market.
Some businesses say they target “anyone interested in my services or products.” Although anyone may purchase from your, your marketing efforts need to be targeted to your ideal customer. Your marketing efforts and brand messaging target specific customers.
With a clearly defined target audience, it is much easier to determine where and how to market your manufacturing company. Here are some tips to help you define your target market.
Current Customers
Who are your current customers, and why do they buy from you? Look for common characteristics and interests.
Competition
Who are your competitors targeting? Who are their current customers? You don’t have to go after the same businesses, but consider a niche market they may be missing.
Know Your Product/Service
Know what you have to offer and all of its features. What are the benefits each product or service provides? How will it help your customers? What pain-point will it fix?
Defining your target market is the hard part. Once you know who you are targeting, it is much easier to figure out which media you can
use to reach them and what marketing messages will resonate with them.
If you would like to learn more about determining your target market, check out this post, Defining Your Target Market.
Tips
I discuss your target market in my book, 52 Tips To Turn Your Website Into a Sales Machine. Scroll to the bottom of the screen to order. This is Tip #5 – Your Best Client.
