What is the purpose of your blog?

When starting a new blog, it is important to determine the purpose of your blog. Once you discover why your blog should exist in the first place, it will be much easier to provide high-quality consistent content for your readers. Here is a guide to help you determine the purpose of your blog.

Who is your blog for?

The first step in determining what the purpose of your blog is is to figure out who the ideal reader of your blog is. An ideal reader is a person that you expect to reach with your content. They may be interested in the content being produced. They may be close to converting into a customer. They may work in a specific niche. Figuring out who your ideal reader is will help you determine what content will move your ideal reader to do what you want them to do. You can market research or data that you have collected over the life of your business to better inform you on who your ideal reader is.

What is your Blog there to do?

After you determine who your ideal reader is, you need to ask yourself what function you want your blog to serve. Blogs can serve a variety of purposes including generating clicks on a website, marketing products, informing customers, and converting potential customers into buyers. When updated regularly and crafted consciously, blogs can generate traffic that will serve your business in the long term. The more you build your blog up, the more valuable it will become as a traffic generator in search engines and social media.

Each blog style has its benefits and can be approached in different ways depending on a business’s needs. Once you determine what you want your blog to do, you can start creating content targeted at your ideal audience with the focus of completing your blog’s purpose.

Why is a Blog a valuable addition to your business?

Blogs can serve multiple functions for a small business. A blog’s value is best seen over time. Once a post is added to the blog it can continue to generate traffic and customer conversion as long as it is available online. By targeting keywords in your niche, you can put your business directly in front of the customers who are looking for the product or service that you provide. Put your business in front of more potential customers with a blog.

In addition to generating traffic for your website and putting your product or service in front of more potential customers, blogs are a way to connect with your community. Blogs allow you to share information with returning customers and new customers while promoting your brand. Blogs give you valuable real estate to share long-form content that can inform consumers about the values of the business. It also gives you a direct-to-consumer outlet to share information on new products and services. With a blog, you can lead the conversation surrounding your business.

Need help adding a blog to your website, please contact the team at Upstream Marketing.  We have experience adding blogs to existing websites and designing new websites that incorporate a blog.

Read our other blog related blogs.

How to start a blog for your small business