The Biggest Website Design Mistakes To Avoid this week.

Why do companies think that their website needs to include every product that they offer?

If you were putting together a 60 second TV commercial for your company you could not include every product your company has to offer. Think of your website the same way.

You only have so much time to capture your website visitor’s attention.  What are the products that are the real winners for your company.

Let’s take a cue from the playbook of Steve Jobs: focus on the real winners in your product line-up and put them front and center into your offering and in your web design, ditch the rest.

Spend some time and review your current website to see if you are promoting the real winners in your product line.