Have you ever considered updating your website?  Giving it a new look and feel?   Or maybe even a new name?  Before you jump into a redesign, let’s talk about what a 301 Redirect is and why it is needed (using real basic terms and plain English.)

What is it?

According to Moz.com, a 301 redirect is a permanent redirect which passes between 90-99% of link equity (ranking power) to the redirected page.  301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.

You would use a 301 redirect when it is a permanent move.

Why is a 301 Redirect Important?

Let’s talk about the importance of 301 redirects in the Website Design Process. Google has indexed your current website and you don’t want to lose the rankings for those pages. So you set up a 301 redirect that reroutes your traffic from your current page to the new page.

An example of a 301 redirect might be your current page is located at www.yourwebsite/products.  You decide to break your products down by type.  So you would set up a redirect to www.yourwebsite.com/high-pressure-hoses.

You don’t lose your Google ranking and your readers can still get to the content they desire.

Need Help

If you need help with a website redesign don’t hesitate to contact us at UpstreamMarketing.net.   We would love to help you with your 301 redirects and all your other redesign needs.