Have you ever considered updating your website? Giving it a new look and feel? Or maybe even a new name? Before you jump into a redesign, let’s talk about what a 301 Redirect is and why it is needed (using real basic terms and plain English.)
According to Moz.com, a 301 redirect is a permanent redirect which passes between 90-99% of link equity (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.
You would use a 301 redirect when it is a permanent move.
Let’s talk about the importance of 301 redirects in the Website Design Process. Google has indexed your current website and you don’t want to lose the rankings for those pages. So you set up a 301 redirect that reroutes your traffic from your current page to the new page.
An example of a 301 redirect might be your current page is located at www.yourwebsite/products. You decide to break your products down by type. So you would set up a redirect to www.yourwebsite.com/high-pressure-hoses.
You don’t lose your Google ranking and your readers can still get to the content they desire.
If you need help with a website redesign don’t hesitate to contact us at UpstreamMarketing.net. We would love to help you with your 301 redirects and all your other redesign needs.
To our customers and referral partners, It’s that time of year again, when we are called to count our blessings, and you are certainly one of them! Our customers and referral partners are theContinue Reading
A family out for what seemed to be some simple fall fun activity was trapped in a cornfield maze and had to call 911. Lost “We received a phone call that someone was lost in the maze. WeContinue Reading
TikTok for Business Marketing TikTok is one of the most popular social media platforms in the world with over 1.8 billion daily users worldwide. The video-sharing platform offers access to anContinue Reading
"*" indicates required fields