This is the final segment to review in your Website Audit.  In the previous posts, Performing a Website Audit – Part 1, Part 2, and Part 3, we looked at a list of tasks that included several areas of your website that need to be addressed and your website performance.

In this post, we will focus on SEO, search engine optimization. This is especially important for Google rankings to attract new visitors to your site.

SEO

This is the second main factor to consider because it can improve or hurt your Google rankings.

Post Often

First, Google likes sites that post new content. It shows that the site is active. Do you post a new blog post at least once a week?

Look at Past Posts

Take a look back at all of your past posts. Yes, this will take some time, but it’s important. Here’s what you should be looking for:

• Is your title keyword friendly?
• Is your title included in the page URL?
• Do you have title tags and a meta description for each post?
• Do you use your keywords for each post at least 2-3 times in the post?
• Are your posts at least 300 words long and include a feature image with alt text?
• Test each link in every post to make sure it’s working. If it’s not, you need to remove it or link it to a working page.

If you use WordPress, Yoast SEO Plugin will help you to check every page and blog post to make sure they’re SEO friendly.

A website audit is time-consuming, but it’s time well spent if it improves your conversion rate.  So take some time now to review your site and make any needed changes so you are ready to ring in 2019 on a positive note.

Tips

Check out our book of tips, 50 Tips To Turn Your Website Into a Sales Machine.

I’m offering my ebook for 99 Cents as a way to help non-profits and small business owners get a good start to preparing their website for 2019.