Most people are familiar with YouTube, even if they don’t use it, but there is another video sharing service many people haven’t heard of. Vimeo is another great way to share your videos and many users prefer it over YouTube. Is Vimeo for your industrial business? Let’s learn more.
What is Vimeo?
Vimeo was launched in 2004 by a group of filmmakers. It’s a video sharing platform, much like YouTube, but also different in many ways. Since its start, Vimeo has grown to over 80 million creators, most being artists in film, animation, and music.
The main difference between Vimeo and YouTube is that it tends to be more “artsy.” While absolutely any kind of video can be posted on YouTube, Vimeo tends to be attractive to more of a niche audience for creatives. But industrial companies can be creative!
If your B2B business deals with – arts, DIY, graphic arts, music – Vimeo could be the perfect place to share your videos. It’s similar to YouTube in that anyone can watch, comment, and like your videos.
Comparison Vimeo to YouTube
Here’s how they compare:
| Vimeo | YouTube |
| · Supportive community that offers constructive feedback | · Variety of users, not always offering constructive feedback and comments |
| · Both free and paid versions with various storage limits | · Free with a paid version ($10/month) for ad-free |
| · You can replace/update a video without losing your stats | · Can’t replace/update video with a newer version and maintain your stats |
| · Completely ad-free | · Ads on almost every video unless you subscribe |
| · Password protected option for videos so you can share only with people who have the password | · You can schedule your release time and keep your videos private |
Features
Vimeo also has some cool features that YouTube doesn’t.
- Uploader – You can upload your video from a variety of locations including your computer, Dropbox, Google Drive, or OneDrive.
- Collections – Add your favorite videos to a variety of collections you can create to keep them organized.
- Enhancer – Vimeo helps you add a music track from its Music Store to any of your videos. Many of the tracks are free to use.
- Video School – Vimeo has a variety of tutorials and lessons available to help you create the best videos. If you’re just starting out, this is a great tool to help you create amazing videos from the start.
- Stats – See how many plays your video gets and which ones are played all the way through. You can even view your comments at quick-glance.
- Creative Commons – This is a section of videos that users’ can add to their own work in certain ways and use them legally.
With all these great tools, Vimeo helps you get started and be successful right from the start. Vimeo is a great platform to market your business and build a following. With a more supportive community and a niche audience, your videos can reach a larger audience of your target market. Will it be a good fit for your industrial business? You will have to try Vimeo and see.
Other Posts of Interest
Industrial Marketing Using Facebook Video
Previous post
« Incorporating Video Into Your Industrial MarketingLatest from Our Blog
The Corvette Has Changed Over the Years. So Have Websites
I recently saw a bright yellow Corvette parked outside a business and had to take a picture. At first, I thought it was some kind of imported sports car. When I realized it was a Corvette, I started
Continue Reading
Why Are We Surprised When Things Work as Promised?
I recently received an offer from Keurig: five boxes of K-Cups for $55. They had a good variety, including decaf, so I was interested. Yes, I drink decaf. And before we go any further, this is not a
Continue Reading
What Costco’s Treasure Hunt Strategy Teaches Us About Website Navigation
I was watching a documentary about Costco, and one part of their retail strategy really caught my attention. Costco is known for creating a “treasure hunt” shopping experience. The idea is
Continue ReadingLet's Talk
"*" indicates required fields