We are ending our series about YouTube. If you haven’t started using it yet, we are going to make one more attempt to win you over!
Why Use YouTube?
According to a recent marketing industry report, by Social Media Examiner, YouTube views continue to grow at a rapid rate. This growth is expected to keep up well into the future. Check out these recent statistics by Statistics Brain:
These reasons should convince you. You honestly should be using this video platform for your business. Here are a few more reasons.
YouTube is Owned by Google
It’s no secret that any Google-owned platform does very well when it comes to search engine optimization. That is, as long as you follow the steps to increase the chances your content will be found.
In the case of YouTube videos, make sure to label all of your videos correctly, add a great description (with full URL) and fill out your profile completely. Doing these things will help to ensure that your videos get the most traffic possible. More traffic means more potential customers and sales.
Video Embedding Spread Brand Awareness
When you create YouTube videos, there are so many places you can embed them. This includes your personal and business blogs and scads of other social media platforms. Every place that you share this content spreads the word about your business.
So, even if you feel that you’re getting limited traffic on YouTube. Remember, your business is gaining recognition by the videos posted elsewhere as well.
YouTube is the Second Largest Search Engine
Many people are surprised to learn that YouTube is currently the second largest search engine on the Internet. That’s right! It’s not Yahoo or Bing, as many people automatically assume. So, if you don’t have optimized content on YouTube, you’re totally missing out. Even worse, your competitors are generating profits that essentially could be going to you instead.
Videos are Easy to Make
These days, you don’t need a ton of money to make an interesting YouTube video to brand your business. You may want to invest a little more, once you get the hang of it. But, it’s possible to make a decent video using a webcam, or even the camera on your phone.
One thing you may want to invest in before you make your first video, is a microphone of some sort. It doesn’t have to be extremely expensive. The goal is to make the audio portion of your video is clear as possible.
Your Customers Get to Know You Better
When you choose to be featured in your business-related YouTube videos, it gives current and potential customers some insight into your personality and why they should take advantage of purchasing your products and/or services.
Don’t be afraid to be yourself. Just don’t get too crazy… unless you’re a professional clown or comedian. Remember, you’re representing your business and many people might move on to the next guy if they think you’re not serious enough.
These are just a few key points, as to why using YouTube for your business is an absolute must! If you’re unsure whether or not this marketing method is right for you, why not start out with just one or two videos? You really have nothing to lose and potential customers and sales to gain. Good luck!
