Twitter has been in the news a good bit the past few years. After all, even the President is tweeting to the world.
Twitter allows you to engage with customers and prospects, market your industrial business, and even see what your competition is up to.
The Twitter world moves quickly. For years, Twitter had a 140 character limit. However, in 2017, the network increased the limit to 280 characters. That is still limiting.
With only 280-character allowance, people are tweeting multiple times a day to spread their message. They’re also busy tagging other people in response to their tweets or to get their attention. It’s the one place where you can easily communicate and exchange messages with an influencer you admire.
Twitter is a great way to expand your reach and gain more followers, which leads to more customers. If you’re not using Twitter yet, here’s why you need to be:
You can easily communicate with prospects, answering their questions and responding to their comments. You can also reach out to new prospects when they follow you to increase your trust and customer appreciation factor.
All you need to do is follow your competition on Twitter and you’ll be able to see their posts in your newsfeed. In addition to seeing their posts, you can follow their customer feedback, reviews, complaints, and praises to see what people think of them. Having this information readily available will help you create better programs and products to service the needs of your clients.
Twitter is an easy way to communicate with your customers and let them know what you’re up to, what new products and services you’re offering, and get their feedback. Having a sale? Tweet about it. Got a great review? Share it. Have news about a new product or service? Your customers want to know.
It doesn’t cost a dime to get a Twitter account or share a tweet. It’s a great way to reach your clients and prospects without investing any money; you’ll only need to invest your time. Tweets are also indexed by Google so tweeting builds your SEO factor.
You can connect with customers, influencers, and like-minded people which allows you to build a community supporting your efforts. By tagging other businesses and influencers in your posts, you’ll automatically receive a larger reach of your tweet, improving your chance of getting retweeted. Overall, this will quickly and easily expand your reach.
If all of this isn’t enough to get you on Twitter, maybe these stats will change your mind: 60% of a brand’s followers are more likely to purchase or recommend products from that brand. And 50% of followers are more likely to purchase a product or service from a brand they follow. Do I have your attention now?
Yes, Twitter can seem daunting at first, but it’s very user-friendly and you’ll be able to pick it up quickly. And it may seem time-consuming, but you’ll be able to share a few tweets and respond to messages in just a few minutes here and there throughout the day.
Remember Twitter moves fast so tweet more! Don’t be left behind in the dust.
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