Is Twitter Dead? You have heard friends and industry professionals talking about how Twitter is a dying social media. But let’s look at the facts:
Does that sound “dead” to you? I don’t think so.
So why use one over the other, or spend time on both? Let’s check out some of the differences for industrial and other B2B marketers.
So there are significant differences. You should consider surveying your clients and finding out which social media they use. They may be divided and you will find a need for both.
In my opinion, this is how you should use Twitter if you are in the business of Industrial B2B selling.
With Twitter and other social media, we can gather a vast amount of knowledge about our customers. It is up to us to use it to our advantage and build solid relationships that may lead to increased sales.
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