To Link or Not To Link

External LinkTo link or not to link?  That is the question.    Is it proper to link to something on your own site?  How about linking to someone else’s post or product.

 

The answer is YES.  It is good to provide links (shortcuts) to content on your own site or to other sites.  Let’s look at a few common errors with using links.

Is That a Link?

How many times have you clicked and double clicked and kept clicking on blue, underlined text and nothing happened?

Tip #31:  Make it easy for your web visitors to know that something is a link.

Usually, web links in the text are blue and underlined.  You can put a link in a photo, a button, logo, etc.  Just make sure it’s easy for your web visitor to know it’s a link.

Don’t use blue underlined text if it is not a link.

Tip #32: External Links

When a web visitor lands on your website, they are temporarily yours—all yours. You have a captive audience.

 

So, before you add an external link to another website, especially someone else’s, ask yourself this one question:  Is this link important enough that I’m willing to give my captive audience to another site?

 

I sometimes include links in my posts to some of my clients sites.  I want to promote them and showcase their sites.  But you don’t see me linking to competitors.  My audience is too valuable.

Tip #33: Yes to Links

So do you want to include external links?  When the answer is YES and you do want to include an external link to a different website than yours, make sure you program it to open in new window. This will make the browser open to a new tab.

 

The reason? When they close the window they opened, they will not be closing your entire site.  You still have their attention.

More Tips

If you enjoyed these tips, grab my book,   52 Tips to Turn Your Website Into A Sales Machine, (notice this is an internal link to another spot on my site.) and learn how to make your website a cash cow.

Latest from Our Blog

Firework Sales Embrace Technology

July 4th and New Year’s are two times of year that fireworks are sold in my area.  Now, because of the drought, we have been experiencing in Texas and the fire ban, some cities are deciding to

Continue Reading

Call for Papers – National Above Ground Storage Tank Conference and Trade Show 2022

Call for Papers Opportunity The National Institute for Storage Tank Management invites you to make a presentation at the upcoming 15th Annual National Aboveground Storage Tank Conference & Trade

Continue Reading

Memorial Day Weekend Marketing

The first thing that comes to mind when someone says “Holiday Marketing” is…  Are we starting to promote Christmas already? There are a lot more holidays than just Christmas. 

Continue Reading
Close

Let's Talk

How may we help you?

How may we contact you?

We value your privacy and guarantee your info will stay with us.
This field is for validation purposes and should be left unchanged.