TikTok for Business Marketing

TikTok is one of the most popular social media platforms in the world with over 1.8 billion daily users worldwide. The video-sharing platform offers access to an untapped market of possible customers. For businesses looking to grow, TikTok is a great way to put your product or service in front of a global market of potential buyers. Here’s everything you need to know about getting your business started on TikTok.

Free to Use

Although TikTok does offer the option to purchase ad time to promote your videos, it is by no means necessary for successful marketing on the app. TikTok is free to use and anyone can make an account and start posting videos immediately. Businesses can start reaching potential customers with no up-front investment in the app.

Built-In Microtargeting

TikTok uses an algorithm to provide catered content to each user. The app collects user data constantly and pushes content towards users that may find it interesting. This means that when your business content is put in front of an audience on TikTok, it will be an audience that is closer to converting to customers. If your content ends up on someone’s for you page, they probably have shown signs that they are someone who may use your product or service. Putting your business in front of these people can be more beneficial to your business than traditional marketing.

Building a Grassroots Audience

TikTok allows businesses to build a loyal audience. Not only will you get your product or service in front of more people, but you can influence those people to be a fan of your brand. Loyal fans of your brand are more likely to be repeat customers. They are also more likely to spread your brand awareness by word of mouth. Building a natural audience for your brand can have endless benefits. You will build trust in your brand and be able to reach wider audiences that are more likely to convert to customers.

Interacting within your Niche

TikTok is highly reliant on niche categories of content. If your business is part of one of these niche communities, you will be placed in front of others in that community. This also allows your brand to interact with other content to grow brand awareness and increase potential views.

For example, if you run a home repair business, you can comment tips and tricks on videos of individuals asking for help fixing something in their home. Interacting in your niche community can help build authority and get your business in front of more eyes.

Should your Business Market on TikTok?

The short answer is if your target market is on TikTok then you need to be on TikTok.  TikTok is a low-cost and low-risk platform with a huge upside. Your business can reach a specific community that may be more likely to convert to customers. When you market on TikTok you can take advantage of trends and use creativity to put your business out there. Once you build a loyal following for your company, you can be sure that customers will follow you.

Upstream Marketing does not endorse TikTok.  This blog topic is to help our clients and readers of this blog to better understand this popular social media platform. If you have not read any of our other TikTok blogs, please visit the blogs listed below.

What is TikTok?
7 Reasons Why TikTok is so Popular
7 Ways That TikTok is Different Than YouTube.