If you’ve been thinking about using Facebook Ads to build your industrial business, but are overwhelmed with how to manage them, fear not. Today I’m sharing my best advice for how to start your first campaign and spending your marketing budget wisely.
Facebook Ads allow you to put your content in front of potential new clients for very little money. You can spend as little as $10 and get 100 or more new views to your Facebook page or a page you link to your ad. That’s a pretty good return on your investment.
How to get started with Facebook Ads:
Ask yourself some important questions before you start running your campaign:
The first step in starting your campaign is to choose an objective. Using the answers to your questions above, you should be ready to decide what you want your ad to do.
Next, you’ll want to target your ad to the people who will be most interested in it. Facebook allows you to specify your demographic by area, age, gender, and language. You can also choose more detailed targeting by adding certain interests or hobbies. As you add specifications to your target, Facebook will show you the potential audience size for your ad.
Do you want it to show in readers newsfeeds, in a banner, in video, or in Messenger? You can choose one or a combination of places to show your ad for broader reach.
This is where you decide how much you want to spend, both by the day and for your overall campaign. Want to run your ad for 5 days and spend a total of $25? Then your daily spend will be $5. You can also choose to run your ad continuously with no end date, just a daily budget. The option is available to stop the ad at any time in your Ads Manager. Also, you can choose to be charged by impression (how many times your ad is seen) or by the number of clicks. Your cost will vary based on which one you choose.
Facebook allows you to show your ad as a single image, multiple images, video, or slideshow. Choose the option that works best for your goal and the ad you’re sending out.
At the end of your campaign set up are a few details that are often missed. These include your website URL, text, and headline for your ad. Filling in this information can improve your conversion rate so don’t skip it.
Now your ad is ready to run! Be sure to monitor your ad through your Ads Manager in Facebook to see how many people saw and clicked on your ad. Keeping an eye on your ad insights will help you build better ad campaigns in the future.