If you’ve been thinking about using Facebook Ads to build your industrial business, but are overwhelmed with how to manage them, fear not. Today I’m sharing my best advice for how to start your first campaign and spending your marketing budget wisely.
Why Facebook Ads?
Facebook Ads allow you to put your content in front of potential new clients for very little money. You can spend as little as $10 and get 100 or more new views to your Facebook page or a page you link to your ad. That’s a pretty good return on your investment.
Getting Started
How to get started with Facebook Ads:
Develop Your Strategy
Ask yourself some important questions before you start running your campaign:
- What product or service are you promoting?
- Who are you targeting with your ad? (What is your demographic)
- Do you want brand-new visitors or do you want to target your ad to people who are already interested in what you do?
- How does your product or service benefit them?
- Which stage of your sales funnel will this ad put them in?
- What is your goal for this campaign? Leads? Brand awareness? Traffic to your site? Sales? Something else?
Start Your Ad Campaign
The first step in starting your campaign is to choose an objective. Using the answers to your questions above, you should be ready to decide what you want your ad to do.
Choose a Target
Next, you’ll want to target your ad to the people who will be most interested in it. Facebook allows you to specify your demographic by area, age, gender, and language. You can also choose more detailed targeting by adding certain interests or hobbies. As you add specifications to your target, Facebook will show you the potential audience size for your ad.
Choose Where to Display Your Ad
Do you want it to show in readers newsfeeds, in a banner, in video, or in Messenger? You can choose one or a combination of places to show your ad for broader reach.
Choose Your Budget
This is where you decide how much you want to spend, both by the day and for your overall campaign. Want to run your ad for 5 days and spend a total of $25? Then your daily spend will be $5. You can also choose to run your ad continuously with no end date, just a daily budget. The option is available to stop the ad at any time in your Ads Manager. Also, you can choose to be charged by impression (how many times your ad is seen) or by the number of clicks. Your cost will vary based on which one you choose.
Choose Your Format
Facebook allows you to show your ad as a single image, multiple images, video, or slideshow. Choose the option that works best for your goal and the ad you’re sending out.
Check the Details
At the end of your campaign set up are a few details that are often missed. These include your website URL, text, and headline for your ad. Filling in this information can improve your conversion rate so don’t skip it.
Now your ad is ready to run! Be sure to monitor your ad through your Ads Manager in Facebook to see how many people saw and clicked on your ad. Keeping an eye on your ad insights will help you build better ad campaigns in the future.
Other Pages of Interest
Industrial Social Media Marketing 2019
5 Tips for Successful Industrial Social Media
