Interested in getting on Twitter for your industrial business, but don’t know where to start? You’ve come to the right place. Setting up a Twitter account and using it is not as difficult as you may think. In a less than 30 minutes and a few easy steps, you can be tweeting.
Start by going to Twitter’s website and clicking “sign up,” then complete the basic information. Once you’ve done that, you’re ready to start setting up your profile.
This is how you’ll be known on Twitter and how other people will find you. You may recognize this as your @name. If your real name or business name are available, that should be your first choice. If not, you may need to try something else that includes your name or initials.
An important note to keep in mind when selecting your profile name, it will be posted with your tweets so try not to make it too long so it doesn’t take up many of your 140-character allowance. This will also allow people to remember it easier.
Add a photo of yourself so people can feel more personally connected with you. As an industrial business it is acceptable to use your logo. Just know people sometimes prefer to connect with a person. If you’re a solopreneur and your only employee, your photo is a better choice. The photo or logo you use is displayed every time you post a tweet so choose a photo or logo that represents your business well.
Your company bio lets people know who you are, what you do, and why they’d want to follow you. You only have 160 characters, so choose your words wisely and make your bio interesting and sociable. People will start following you based solely on your company bio, so be engaging.
Use the space provided to add your website URL. If you don’t have a website, add a link to another social media account you use like Facebook or LinkedIn or your blog. Something that will allow people to get to know your company and what you do a little better. Whatever you do, don’t leave this blank; that would be a missed opportunity.
Now that you have an account, it’s time to find some people and businesses you’d like to follow. Choose wisely as people who look at your profile will be able to see who you follow. Select influencers in your industry, people you network with, clients, and other professionals.
If you’re not sure where to start, look at the profiles of other businesses in your industry and see who they follow.
The best way to get started is to jump right in. Look at what other people are tweeting about and join the conversation. Post comments and ask questions. The more you use it, the more comfortable you’ll feel about it.
Now that you’re on Twitter, it’s important to check your feed and your mentions regularly so that you can respond to them. The Twitter world moves quickly and you’ll need to keep up in order to use it successfully. Make sure you’re checking your feed at least once or twice a day. More if that’s not enough to keep up.
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