If you’ve been thinking about starting a YouTube channel for your industrial business, but don’t know where to start, you’re in luck. Today I’m sharing easy, step-by-step instructions to get you up and running in just a few minutes.

Setting Up Your YouTube Channel

1. Create Your Account

You’re just a few clicks away from having your own YouTube Channel.

• Sign in to YouTube if you already have an account or a Gmail account. If you don’t already have either account, click “sign in,” then “use another account” or “create account”. You’ll find these links on the top right of the screen.
• Click the gear icon to get to your YouTube account settings. The click “create a new channel.”
• Choose “use as a business” or “other name.”
• Add your brand or channel name and click “create.”

Your account is now set up!

2. Build Your About Section

Use your “about” section just as you would your “about” page on your website. This is where your followers will learn more about your brand. Be sure to use your keywords so that potential followers can easily find you. Include information about your channel description; what your followers can expect to see on your channel. And add links to your website and/or social media sites.

3. Add Your Banner

Just like your Facebook page, YouTube encourages you to use a banner photo. You can create a new banner image or use the same one from your Facebook page. This is a great way to market your business though, as any potential followers who click on your channel will see it immediately. It’s their first impression of your channel so make it good.

YouTube recommends cover images that are 2560 x 1440 pixels with a maximum file size of 4MB.

4. Decide What to Post

Will your videos be informational or instructional? Will you share customer testimonials? Decide the best way to market your business with video ahead of time so that you’re not haphazardly posting videos that don’t support your business or message. Your channel is part of your branding.

5. Create a Trailer

Just like movie trailers, your YouTube channel can have a trailer. Make is short and sweet to show potential followers what they can expect. You’ll do this by creating the video and uploading it to your channel. You can use a variety of images or clips from videos that you plan to upload.

6. Upload Your First Video

Now that you have a channel, it’s time to start using it. Create and edit your video before uploading it, YouTube does not offer you the option to do that within their site. Once it’s ready, simply go to your account, look for “my channel,” and “upload.” You’re all set!

A few extra tips:

• Make sure your videos are optimized for searches by including keywords in your title and description and adding tags. Remember, YouTube is part of Google so optimizing your videos on YouTube will build your Google rankings as well.
• Be consistent about the types of videos you post and how often you post them. Posting more frequently will help you build followers more quickly. Just like with Google, if you don’t post new content for months, your rankings will drop.
• Add a link to your new YouTube channel on your website and social media sites and share it with your current followers by posting it or writing a blog post about it.

YouTube is a great way to build your ranking and get more followers. Get started today with these easy tips!

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