Facebook Live is a video streaming service that lets you broadcast live videos from your mobile device straight to your Facebook News Feed.
It’s an amazing way for you to use the power of live video to communicate with your followers and build a relationship with them.
Facebook Live does have a lot of little steps that you will need to learn though. This guide is meant to help you learn the best tricks that can make a big difference in how many people see your live broadcast, how they engage with it, and how well it performs.
Let’s get started! Get out your mobile device and open the Facebook app.
Note: You’ll stop receiving these prompts after the first time you use it.
Don’t worry — pressing “Continue” won’t start the recording. The next few steps will be preparing your live video before you go live.
If you’re posting for your business, you’ll probably want to make it public. But if you’re using Facebook Live for the first time and want to test it out, or just want to see what it will look like, then switch the privacy setting to “Only Me.” You can find this option by clicking on the button right under your profile name (it probably already says “Friends”).
Give your video a description, which will show up in the News Feed like a status update above the video. To get people to tune in, write an attention-grabbing headline that will help them understand what your broadcasting about.
Before you click “Go Live,” be sure your camera is pointing in the right direction. The background of your setup screen will show you what your camera sees. If you want to change the camera view, simply click the rotating arrows icon in the upper right-hand corner of your screen. Note: The video will be a square, so it doesn’t matter whether you hold your mobile device vertically or horizontally.
Once you click “Go Live”, Facebook will give you a countdown — “3, 2, 1 …” — and then you’ll be live. Remember, you are not pre-recording this video, you are actually live on air and your followers can see you in real time. As soon as you start streaming, your video will appear in your News Feed just like any other post. Your broadcast can last up to 90 minutes long. (But we recommend short videos for better engagement.)
To keep your viewers engaged, encourage them to interact with your live video (this will help your ranking in the News Feeds). You can also interact with them by speaking directly at them in your video.
While you’re broadcasting, you’ll see the time elapsed on the top left as well as the number of viewers. Comments will show up in real time on the bottom of your feed.
Note: You can block viewers during the live broadcast if necessary by tapping the profile picture next to a viewer’s comment and then tapping “Block.”
Once you do this, the video will stay on your Timeline just like any other video post. Followers can see it later in their news feed if they missed it while you were live.
Once you finish your broadcast, Facebook will offer you the option to save it. Be sure to save the video to your phone so that you have a copy of the original for safekeeping.
You can always go back to the post and edit the description, change the privacy settings, or even delete the video, just like you would any other post.
There you have it, how to do a Facebook Live in 12 easy steps.