We have gone into detail in previous posts about what an amazing resource social media can be for industrial companies. Are you using it? Or are you missing out?
Research shows that over 90% of companies, both business-to-business (B2B) and business-to-consumer (B2C), are currently making use of social media for marketing purposes. If you are not one of them, you need to do something about it.
Perhaps you want to use social media but can’t decide which would be better for your company. With so many options it is hard to know where to spend your time.
The three biggies for industrial marketing appear to be Facebook, LinkedIn, and Twitter. Let’s compare how industrial companies and manufacturers can make the most effective use of these versatile platforms.
For details on each of these social media platforms, you can go to the following posts.
Facebook for the Industrial Business
Industrial Business – Twitter Series
LinkedIn and SlideShare Series for Industrial Business
You can also read another comparison in detail here.
Only you can determine which social media is right for your industrial business. Perhaps you need a presence on all three, maybe just one or two. Every business is different. But take time today to decide where you need to be and do your homework to get started during the 3rd quarter of the year.
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