SlideShare can be a great way to market your industrial business and tell people more about what you do or what you sell. But chances are, you haven’t heard of it or don’t know what it’s all about so let’s clear that up.

SlideShare happens to be the largest presentation sharing site on the Internet. You can easily upload and share your presentations and videos either publicly or privately. And most SlideShare users are business owners and professionals seeking information, services, or products.

Reasons to Use

Reasons to Use SlideShare for Your Business

• SlideShare receives over 60 Million unique visitors per month! That’s a lot of people, potential customers, viewing your content and possibly clicking over to your website.
• Over 3 Billion slides are viewed per month!
• SlideShare’s demographic is B2B users so it’s a great way to reach your target market if that’s your niche.
• 26% of B2B marketers use SlideShare to distribute content (Source)
• 40% of B2B marketers say SlideShare is effective for B2B marketing; the sixth most effective channel to distribute content through(Source)
• You can easily enhance your presentations with video, audio, images, and design layouts that make them more appealing.
• SlideShare is part of LinkedIn so it’s a way to expand your LinkedIn reach, engage your connections with your information, and add more content to your profile.
• You can use keywords, just like your website, social media posts, and blog posts, to help increase your reach of interested viewers.
• With SlideShare’s high number of viewers and the connection to LinkedIn, presentations receive a lot of love from Google in their rankings.
• You can create a SlideShare URL for your presentations. You then can add it to your business cards, your social media profiles, and your website.
• SlideShare offers great tutorials for how to create presentations. Even if you’re not tech-friendly, you can still create something wonderful.

Still Not Sure What It Is

That’s okay. Simply put, SlideShare is a way to share presentations. Think “PowerPoint presentations shared online.” If you can create a simple PowerPoint presentation that explains what your industrial business does, how you do it, how you help other businesses, or why they need to buy your product, you can use that same content to create a SlideShare presentation.

While you may already be sharing a similar presentation in video form on your website, posting it to SlideShare will effortlessly help you increase your reach.

You just need to choose a topic and presentation design, add in your content, select some keywords to help you get noticed, add a link to your site, and you’re ready to go.

If you’re not already using SlideShare and you’re an industrial B2B business, it’s time to consider it. All you need to get started is a LinkedIn profile. Just visit SlideShare and login to create your first presentation.