While Google is certainly the top search engine, there are several others that you’ll want to consider when it comes to optimizing your site. If you don’t, you’ll miss out on the potential visitors who are using other search engines. Let’s learn how to optimize your site for search engines other than Google.
Some of these other search engines include Microsoft, Yahoo, and AOL sites as well as the Ask Network. Here’s what you need to know about them:
- Mozilla dropped Google and partnered with Yahoo
- AOL (now owned by Verizon) dropped Google and partnered with Bing
- Bing has been steadily rising in search engine popularity
- Unless you’re using Chrome as your browser (they’re part of Google), you have other options for search engines and other browsers are defaulting to other search engines
- Bing, Yahoo, and DuckDuckGo search engines are receiving higher conversion rates than Google, leading to higher income potential (these are overall statistics, be sure to check the rankings for your own industry)
The good news is this . . . optimizing for Google also provides good optimization for other search engines so you don’t need to work extra hard.
Extra Steps to Optimize Your Site for Search Engines Other Than Google
There are a few extra steps you can take though to help improve your rankings in these other search engines. Here are some great strategies for ranking with search engines other than Google:
Keywords
Keywords are important when ranking on other search engines, but it will take a little more effort. Other search engines, such as Bing, don’t use the same complex algorithms that Google uses so they need to be able to find your site.
This is where your Meta Keywords are helpful. Meta Keywords are specific tags in the HTML code of your site and they associate your site with these keywords. Google no longer takes these meta keywords into account, but many others do. Make sure you’re adding relevant keywords and using your Meta Tags with your blog posts.
Create Quality Backlinks
Using strong, reliable backlinks in your blog posts will raise your rankings with other search engines. It’s also recommended that you create “more at” links for your posts. For instance, “More at Wikipedia” or other reliable sources.
Post and Update Regularly
Like Google, other search engines place more trust with sites that keep their content fresh, new, and updated. The more frequently you post and/or update your static pages, the better your SEO will be. This is especially true for sites like Bing and DuckDuckGo. While their algorithms are not as complex as Google’s, they do place a lot of weight on sending their visitors to sites that can be trusted.
As you can see, it doesn’t take a lot more effort to optimize your site for other search engines, but the effort is certainly worth it. Ranking in other search engines can significantly improve your number of visitors and your conversion rate.
Time To Get To Work on Your Site
Take a few minutes today to update your site to make it optimized for search engines other than Google.
