Everyone wants more traffic from search engines, but without Analytics is can be hard to figure out where to concentrate your efforts. You can use Analytics to figure out a plan to help boost your search engine positions and attract more traffic.
Getting More Search Engine Traffic
Most of your information will come from the acquisition reports in Google Analytics. If you go to Acquisition > Search Engine Optimization > Queries, you’ll discover the keywords people are using to find your site. It will also tell you the position you were in at the time, and how many people clicked when they saw your page on Google.
Step by Step Instructions
If you go to Acquisition > Search Engine Optimization > Queries.
You will discover the keywords people are using to find your site. It will also tell you the position in Google Search you were in at the time, and how many people clicked when they saw your page on Google.
***Note: This will be more accurate if your site is added to Google Webmaster Tools and linked to your Analytics account.
What You Will Learn
Here are a few ways you can use Google Analytics to get more traffic from search engines:
- Identify successful and unsuccessful content.
- Figure out which keywords users are using to find your site.
- Find out which keywords you’re ranking near page one for so you can get a few more links to boost them to the first page.
- Learn which pages are most popular so you can send more people to them.
- Find out which keywords are getting the highest click through rate in search results to know which articles might need to be changed (such as title or description changes) to get more clicks.
Easy as that, you now have a lot more information to use to drive search engine traffic to your website. Google Analytics is your friend. Learning to use this tool so others can find you when they search can change your business.
