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Website Content

So, you’re not sure whether or not you should hire someone to review your website content, or even write it for you.

Well, consider this:

You want your customer to WANT to do work with you, or buy from you, after spending a few minutes on your website.

So ask yourself this: can you write content engaging enough to meet your primary purpose (as you defined in Tip #1)? Can you be the judge of whether or not your content is engaging enough, or even understandable enough to your customers? Would you recognize a spelling or grammar mistakes if you saw one?

Maybe, maybe not?

Ask yourself this:

  • How high are the stakes?
  • How persuasive can you be?
  • How much time do you have?
  • What’s your budget?

These are all questions that can help you determine whether or not you should contract writing your content out to a professional, aka a copywriter.

Before making your decision, however, you need to consider a few more things: Do you know your message and is it clear? Do you have a clear idea of your products or services? Do you know your ideal clients? Do you have a marketing strategy?

If you answered “no” to any of these questions, you are not ready to hire a copywriter. A copywriter cannot answer these questions for you. Take time to get a real understanding of your business, target market and offerings then look for a content writer that can help you write your message.

If you have any questions, please contact me directly at brian@upstreammarketing.net.

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