So, you’re not sure whether or not you should hire someone to review your website content, or even write it for you.
You want your customer to WANT to do work with you, or buy from you, after spending a few minutes on your website.
So ask yourself this: can you write content engaging enough to meet your primary purpose (as you defined in Tip #1)? Can you be the judge of whether or not your content is engaging enough, or even understandable enough to your customers? Would you recognize a spelling or grammar mistakes if you saw one?
Ask yourself this:
These are all questions that can help you determine whether or not you should contract writing your content out to a professional, aka a copywriter.
Before making your decision, however, you need to consider a few more things: Do you know your message and is it clear? Do you have a clear idea of your products or services? Do you know your ideal clients? Do you have a marketing strategy?
If you answered “no” to any of these questions, you are not ready to hire a copywriter. A copywriter cannot answer these questions for you. Take time to get a real understanding of your business, target market and offerings then look for a content writer that can help you write your message.
If you have any questions, please contact me directly at brian@upstreammarketing.net.
July 4th and New Year’s are two times of year that fireworks are sold in my area. Now, because of the drought, we have been experiencing in Texas and the fire ban, some cities are deciding to
Continue ReadingCall for Papers Opportunity The National Institute for Storage Tank Management invites you to make a presentation at the upcoming 15th Annual National Aboveground Storage Tank Conference & Trade
Continue ReadingThe first thing that comes to mind when someone says “Holiday Marketing” is… Are we starting to promote Christmas already? There are a lot more holidays than just Christmas.
Continue Reading