Resources

Changing the conversation more than one audience at a time.

Website Content

So, you’re not sure whether or not you should hire someone to review your website content, or even write it for you.

Well, consider this:

You want your customer to WANT to do work with you, or buy from you, after spending a few minutes on your website.

So ask yourself this: can you write content engaging enough to meet your primary purpose (as you defined in Tip #1)? Can you be the judge of whether or not your content is engaging enough, or even understandable enough to your customers? Would you recognize a spelling or grammar mistakes if you saw one?

Maybe, maybe not?

Ask yourself this:

  • How high are the stakes?
  • How persuasive can you be?
  • How much time do you have?
  • What’s your budget?

These are all questions that can help you determine whether or not you should contract writing your content out to a professional, aka a copywriter.

Before making your decision, however, you need to consider a few more things: Do you know your message and is it clear? Do you have a clear idea of your products or services? Do you know your ideal clients? Do you have a marketing strategy?

If you answered “no” to any of these questions, you are not ready to hire a copywriter. A copywriter cannot answer these questions for you. Take time to get a real understanding of your business, target market and offerings then look for a content writer that can help you write your message.

If you have any questions, please contact me directly at brian@upstreammarketing.net.

Latest from Our Blog

Happy Thanksgiving

To our customers and referral partners, It’s that time of year again, when we are called to count our blessings, and you are certainly one of them! Our customers and referral partners are the

Continue Reading

Family Lost in Corn Maze calls 911

A family out for what seemed to be some simple fall fun activity was trapped in a cornfield maze and had to call 911. Lost “We received a phone call that someone was lost in the maze. We

Continue Reading

TikTok for Business Marketing

TikTok for Business Marketing TikTok is one of the most popular social media platforms in the world with over 1.8 billion daily users worldwide. The video-sharing platform offers access to an

Continue Reading
Close

Let's Talk

"*" indicates required fields

How may we help you?

How may we contact you?

We value your privacy and guarantee your info will stay with us.
This field is for validation purposes and should be left unchanged.