Holmes Smokehouse Holmes Smokehouse

Increase customer engagement with a website that tells a story


Holmes Smokehouse

With over four generations of experience in the smoked meats industry, the Holmes Smokehouse brand has a rich history and an intriguing story to tell.

Parent company Double R Brand Foods knew they needed a new website to tell the brand’s story, showcase their mouth-watering products, and help customers find Holmes Smokehouse products at local retailers. They were looking for a website that featured the visual aspects of the Holmes Smokehouse brand without sacrificing the functionality, usability, and practicality of the site as a whole.

UpStream Marketing worked with the team at Holmes Smokehouse to design and build a website that:

  • Told the Holmes Smokehouse story while also highlighting the brand’s commitment to food safety, animal care, energy conservation, and community
  • Featured mouthwatering custom photography thanks to a collaboration with Kolanowski Studios
  • Included clear communication and specific calls to action
  • Showcased the variety of Holmes Smokehouse products with detailed product information
  • Helped customers find Holmes Smokehouse products at nearby retailers
  • Functioned well on desktop and mobile devices

The new Holmes Smokehouse website pays homage to the Holmes Smokehouse story while also being easy to navigate so website visitors can find the information they need right away.

Within the first few months post-launch, Holmes Smokehouse saw impressive improvements in user engagement and site performance.

Award-Winning Design

The UpStream Marketing team won several design awards for HomlesSmokehouse.com:

Two Gold Awards from the American Advertising Federation (AAF), Houston Chapter.

  • Best Consumer Website
  • Best Consumer Website Houston Only

The American Federation Advertising Awards Houston, which honors excellence in advertising, also recognized UpStream Marketing for their website development work on this project.

Want to increase customer engagement with a website that tells your brand story while also showcasing your products?

UpStream can help. Schedule a call today.

Our new website is attractive, easy to use, intuitively laid out, and responsive. It effectively communicates Holmes Smokehouse’s high-quality reputation and aligns with our brand positioning and packaging. We cannot express strongly enough how proud we are of our site and new business relationship with Upstream Marketing.

Holmes Smokehouse

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