Flow Zone Flow Zone

A simple website solution for a complex product offering


Flow-Zone is an industrial distributor of pipe, valves, fittings, instrumentation, controls, and measurement equipment for the upstream, midstream, and downstream oil and gas markets.

They primarily serve Texas and New Mexico, with physical locations in the Permian Basin, the Delaware Basin, and the Eagle Ford Shale.

Flow-Zone is a distributor that represents many oil and gas equipment manufacturers that offer a variety of products.  They needed a website that would showcase the products they carried and the manufacturers they represented for each product.

They also needed to present numerous products and manufacturers on their website without confusing their customers with hundreds of web pages.

Upstream Marketing worked with the Flow-Zone team to simplify their website and improve the customer experience.

Designing an easy-to-navigate intuitive website.

UpStream Marketing helped Flow-Zone categorize and organize their product offering. To find a specific product, all a prospective client must do is click on that product, and the manufacturers that Flow-Zone represents for that product line will appear.  The organized site shows potential customers that they can be confident that Flow-Zone has what they need and feel comfortable contacting the Flow-Zone location nearest them to take the next step in making a purchase.

Designing a locations page for the website

With their corporate office in Rosharon, Texas, and seven additional locations across two states, Flow-Zone wanted to make sure their customers could easily find the closest location. UpStream Marketing designed an interactive locations map so potential customers could quickly find the Flow-Zone location closest to their job site.

Not sure how to showcase your complex product offering on your website?

The experts at UpStream Marketing are here to help.

“Very grateful to Upstream Marketing for all the hard work they put into our website, finished product was fantastic. We’ve had lots of good feedback on it and quite a few enquiries through it!”

– Flow Zone

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