In our previous post, Performing a Website Audit – Part 1, we reviewed the things to look for with your website goals, effectiveness, and design.  Today we are looking at management, user-friendliness, SEO,  content, and security on your website.

Audit

So let’s get started with the rest of your website audit.

Management:

Is it easy to manage these aspects of your site?

• Upload and/or edit content
• Embed videos
• Upload images
• Create events
• Post a new blog post
• Format a post or page for SEO

User-Friendly:

• Is your site available for mobile devices and tablets?
• Is it easy to navigate?
• Does it load quickly?

SEO:

• Does every page and post on your site have a meta description and is it keyword-optimized?
• Is the text on each page helpful, informative, rich in SEO keywords, and at least 300 words?
• Do all the links on your pages and in your posts work?
• Are your pages set up for easy social sharing?
• Do you have title tags, description tags, alt tags on images?
• Do you use both outbound and inbound links?

Content:

• Does your homepage clearly describe what you do or sell?
• Do your landing pages have engaging text?
• Do you use creative titles for your blog posts?
• Are you providing fresh content on a consistent basis?
• Do you have spelling and grammar mistakes?

Security:

• If you sell product through your site, do you have an SSL Certificate?
• Do you frequently run security checks and maintenance updates?
• Do you use plugins to catch spam and attempted logins?

These steps along with those in the previous post, Performing a Website Audit – Part 1, are the beginning to a good audit. In part three and four, we’ll get more in-depth with your website performance and SEO to help you do a full audit and set yourself up for success.

Auditing your website is not a one-time task and can be time-consuming, but if you’re using your website to sell your products or services, it needs to perform at its best for you.

Tips

Check out our book of tips, 50 Tips To Turn Your Website Into a Sales Machine.

I’m offering my ebook for 99 Cents as a way to help non-profits and small business owners get a good start to preparing their website for 2019.