Taking the time to review your website before the end of the year can set you up for success next year. It’s a good idea to audit your website every quarter to make sure it’s performing well and accomplishing the goals you want it to.

Before you get started with your audit, you first need to know what you want it to do. Here’s what you need to consider as you start your audit:

Goals:

• What are your goals for your website? To drive new traffic to certain pages? Sell product? Encourage someone to hire you?
  • If you don’t know what your goals are, you will never be able to reach them.

Effectiveness:

• Does each page have a purpose and do you know what that purpose is?
• Do you have a call-to-action on each page that encourages newsletter sign-ups or some other kind of action?
• Does your landing page have downloadable offers or something that engages visitors?
• Do you know what pages or content engage visitors the most?
  • If not, you need to be using Google Analytics to find out.

Design:

• Are your pages consistent? Do they have the same header, footer, navigation bar, font, sidebar?
• Is the content that drives business easy to find?
  • Can your visitors easily and effortless find your contact information or purchase links?
• Are your calls-to-action clear and encourage your visitors to engage with them?
• Does your design and logo align with your brand?
• Do you have images that tell a story?
  • Use high-quality images that make you and your company look professional.

Take a few days to review these items and make the necessary changes.

In our next post, we will review the various items in your website audit to review under management, user-friendliness, SEO, content, and security.

Tips

Check out our book of tips, 50 Tips To Turn Your Website Into a Sales Machine.

I’m offering my ebook for 99 Cents as a way to help non-profits and small business owners get a good start to preparing their website for 2019.