Optimizing pages on your website is important because it helps visitors find your website and be more successful in finding what they are looking for on your site.  There are four pages on your website that are most important.  They are also usually the most visited as well. Optimizing the 4 most important pages on your website isn’t difficult. It just takes a little time and effort.

They are:

1. Home Page
2. About Page
3. Blog
4. Contact Us Page

Let’s start optimizing the 4 most important pages on your website

Before we begin to optimize, check your Google Analytics and verify what page are most visited.  If it is different pages, then you need to optimize them as well.

What does “optimize” a webpage mean?

You’ve probably heard the word “optimize” most commonly used in phrases like “search engine optimization” (SEO).  In this instance, I’m talking about user optimization.  The site must have the user in mind and be optimized for their use.  This, in turn, should also improve your SEO.

Steps to Optimize Each Page

To optimize your home page, about page, blog, and contact us page, you need to ask yourself two simple questions.

Question 1:  What is the user looking for?

Focus on the user and why they are on the page.   

• Where did they come from?

• What does the visitor need to know?

Tip: Use visuals such as explainer videos, diagrams, hero shots, and photos.

Question 2:  What is my goal for the user when visiting this page?

• You need to ask the user to do something. This is where many pages fall short. You need to include a CTA (Call to Action) on every page.  Ask yourself, “What do I want the user to do?”  

Tips for optimizing the 4 most important pages on your website.

Here are some tips to help you on your way to optimizing each of the four most important pages.

1) Home Page

• Place the most important information front and center.
• Make it obvious where the user is supposed to go and what they are supposed to do next.
• Make your CTA as big and obvious as possible.
• Here is an example:  Home Page

2) About Page

• Deliver the most important and relevant information first.
• Include a call to action.
• Here is an example: About Page

3) Blog

• Provide excellent content
• Follow SEO rules for content
• Organize information so readers can navigate easily.
• Include CTAs

 4) Contact Us Page

• Include an email address, phone number, contact form, map, mailing address, and so on.
• Here is an example:  Contact Us Page

Optimizing the 4 most important pages on your website will make a big difference in the user experience and traffic on your site.

Need Help

If you need help optimizing your pages, contact Upstream Marketing and we can help you optimize your website.