Optimizing pages on your website is important because it helps visitors find your website and be more successful in finding what they are looking for on your site. There are four pages on your website that are most important. They are also usually the most visited as well. Optimizing the 4 most important pages on your website isn’t difficult. It just takes a little time and effort.
Before we begin to optimize, check your Google Analytics and verify what page are most visited. If it is different pages, then you need to optimize them as well.
You’ve probably heard the word “optimize” most commonly used in phrases like “search engine optimization” (SEO). In this instance, I’m talking about user optimization. The site must have the user in mind and be optimized for their use. This, in turn, should also improve your SEO.
To optimize your home page, about page, blog, and contact us page, you need to ask yourself two simple questions.
Focus on the user and why they are on the page.
Tip: Use visuals such as explainer videos, diagrams, hero shots, and photos.
Here are some tips to help you on your way to optimizing each of the four most important pages.
Optimizing the 4 most important pages on your website will make a big difference in the user experience and traffic on your site.
If you need help optimizing your pages, contact Upstream Marketing and we can help you optimize your website.