Every different page or blog post that is part of your website has the above as part of its URL. But it also has additional words/characters after the address to make it unique. This makes it possible for each page to have its own address. This allows you to drive traffic to a particular page or blog post.
Each of those pages or posts should have a reason for existing or a purpose. An example might be your about page, or you contact me page, or services, or legal.
While content is “king” of your website, don’t underestimate the importance of your URL structure. The web address is the first chance you have to make an impression. Make it a good one for customers and Google!
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