Meeting Expectations

ExpectationsWhat do people expect to find when they come to your website?   Does your page meet their expectations?  Meeting expectations is not always easy.  But taking your customer’s expectations into consideration will improve your chances for success.

No Surprises

The best way to meet people’s expectations is to be sure there are no surprises when they get to your site. People have expectations about websites and they don’t like surprises.


What comes to your mind first when you say one of the following?

  • Roofer
  • Home Remodeling
  • Life Coach
  • Restaurant
  • Hydraulic Tool Repair
  • Real Estate Title
  • Industrial Filtration
  • Spine Doctor

With each of these, you already have an expectation of what is going to be on their website just by what they do.  When they arrive at the site of a Home Remodeling Company, they don’t expect to see pictures of food.  That would be out of context and totally confuse the visitor. They expect to see beautifully remodeled homes.

In my book, 52 Tips to Turn Your Website Into a Sales Machine, Tip # 6 discusses “Meeting Expectations.”

An Outstanding Example

A good example of a company that follows this tip quite well is O & M Construction Services.

O&M Construction Services offers a number of different construction services. The service they are known most for is roofing. When you visit the O&M website you see a site that eye-catching, very easy to navigate and informative.

There are many different types of roofing that O&M offers. Their Roofing Services Page has all of the different types available. From composite shingles to tile roofs, each type of roofing has a brief overview with its own photo gallery. You can click on the thumbnail of a photo and enlarge it to see the detail.

A Call To Action

At the bottom of the Roofing Services page, you can easily contact O&M for a free roof inspection. This call to action is easy to understand and to follow.

For the other services they offer, they used very easy to understand page names:

  • Home Remodeling
  • Commercial
  • Window & Doors
  • No Confusions

There is absolutely nothing confusing about these pages.

Interested in having some new windows for your home? Just click on the Windows & Doors page. Are you a business needing some commercial services? No need to page through the residential services, O&M has a page just for your commercial needs.

When you are considering what pages to have on your website, make it easy for your web visitor to know what they can expect. Don’t get fancy or they will get confused. A confused mind does not purchase, they leave.

Learn More

Want more tips to improve your website, get a copy of my book, 52 Tips to Turn Your Website Into a Sales Machine.

52 Tips To Turn Your Website Into A Sales Machine

Latest from Our Blog

Happy Thanksgiving

To our customers and referral partners, It’s that time of year again, when we are called to count our blessings, and you are certainly one of them! Our customers and referral partners are the

Continue Reading

Family Lost in Corn Maze calls 911

A family out for what seemed to be some simple fall fun activity was trapped in a cornfield maze and had to call 911. Lost “We received a phone call that someone was lost in the maze. We

Continue Reading

TikTok for Business Marketing

TikTok for Business Marketing TikTok is one of the most popular social media platforms in the world with over 1.8 billion daily users worldwide. The video-sharing platform offers access to an

Continue Reading

Let's Talk

"*" indicates required fields

How may we help you?

How may we contact you?

We value your privacy and guarantee your info will stay with us.
This field is for validation purposes and should be left unchanged.