• Think of bullets as mini-headlines.
• Include keywords in your bullets.
• Do not use sub-bullets.
• Keep bullets simple and easy to follow.
When it comes to the size of the FONT used on your website, the size does matter.
Don’t make people squint to read your content. If it’s difficult to read your content, your web visitor will be frustrated and leave.
When deciding the font size to use, ask yourself: What is the age of your target market?
If your target market is older, a larger size font might be best. Also, remember many people are reading on their phone so the font will be smaller there so even if you have a younger audience, a larger font size may be wise.
Complement to our client Shea Writing & Training Solutions who does an outstanding job with Website Content Development. You might want to check out their site and the various offerings they have to help you.
Check out my book, 52 Tips to Turn Your Website Into A Sales Machine, that features additional tips to help you turn your website into a sales machine or contact Upstream Marketing.
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