When your clients visit your website, what do you want them to do? Click on a link, read something, or buy something? When they get to your site, do they know what to do next? You want the “Call to Action” (CTA) to be clear. Tip #12 in my book, 52 Tips to Turn Your Website Into A Sales Machine, talks about your CTA.
What Is A Call To Action?
A CTA is a prompt on your website that tells the user to take some specified action. A call to action is typically written as a command, such as ‘Click on this link,’ ‘Add to cart,’ or ‘Buy Now’ and generally takes the form of a hyperlink or some type of button. In each case, the CTAs on the page tells the user what action to take next to continue interacting with the site
The Importance of a Call To Action
The call to action is a key element on a webpage, acting as a signal telling the user what to do next. Without a clear CTA, the user may not know what the next steps are and is likely to leave the site without doing anything else.
Creating Compelling Calls to Action
Some common ways to create compelling CTA’s are:
Good Design
A colorful button that contrasts with the color of the page will attract attention.
Just a Few Words
A good call to action should be a short phrase, not a sentence. Five words or less will do the trick.
Actionable Text
Gives a clear and direct command of what to do.
High Visibility
Because the call to action should be the most noticeable thing on the page, the font size should be large enough to command attention.
Low Risk
Any type of money-back guarantee or free trial period helps convince the user that there is little risk in completing the transaction.
Shout Out
One of my clients who does an especially great job with their “Call to Action” is Accumulators.
Accumulators is a design, manufacturing and sales company specializing in hydro-pneumatic accumulators. Their accumulator products have many different specifications.
To ease the process of ordering, we programmed an as easy to use Request For Quote tool where their current customers or potential customers can build their own RFQ. They can select a particular product such as a Full hose assembly, 3000 PSI (Standard)
And then select a category and from programmed drop-down menus can get as specific as they need.
This tool helps Accumulators to quote exactly what the customer is looking for. Saving everyone a lot of time.
Accumulators website features a full line of different custom tools to help their customers to do business with them.
Now it is your turn to review your own page and make sure you have a clear “Call to Action” for your customers.
Need More Help
Check out my book, 52 Tips to Turn Your Website Into A Sales Machine, that features additional tips to help you turn your website into a sales machine or contact Upstream Marketing.
