I recently returned from the Business Marketing Association (BMA) National Conference held in Chicago.
LinkedIn was a sponsor of the event. As with any conference, attendees get a lot of information from sponsors of the conference.
One item that stood out was a card from LinkedIn with the Top Five LinkedIn Profile Tips.
Top Five LinkedIn Profile Tips direct from LinkedIn
1. Fill in your employment history.
Keep your network informed about your past positions and professional accomplishments
2. Add your education
Enter our school and LinkedIn can help you re-connect with your classmates and meet fellow alumni.
3. Add a photo.
Help people remember you by adding a professional-looking photo to your profile. People never forget a face.
4. Add at least 3 skills
Be found in searches. Enter keywords to represent your industry and function, e.g., IT, Marketing, Healthcare, Web Design, Consulting, etc.
5. Create your own vanity URL.
Customize your profile URL that appears in search results. Share with colleagues and add to your email signature and business cards.
For me personally, I don’t accept LinkedIn requests from someone who does not have a head shot or professional photo. Remember LinkedIn is not Facebook. Use a professional photo of yourself and leave the photos of your dog, cat or cartoon to other social media sites.
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