One feature of LinkedIn is the ability to join and create groups. As with your profile, use “best practice” strategies that make using groups worthwhile. Many groups either have little activity or too much activity. So, make sure you participate in an appropriate manner.
Joining Groups and developing a presence is always good for building relationships. You can use groups to answer niche-related questions that will nurture trust and help build respect for your skill and expertise.
To find likely Groups, don’t rely solely on those suggested by LinkedIn: Instead, click on “Groups” in your menu bar and select “Groups Directory”.
How many LinkedIn Groups have you joined? And how many do you actively participate in?
If you haven’t yet joined a Group, follow these tips:
The important thing to note with any interaction in groups is to know and understand your audience, create content for them, and remember to interact and engage in an intelligent and thoughtful way with others too. Remember, it’s all about building relationships, not spamming, not selling, simply build the relationships and connections, add value where you can, and soon your inbox will be full and your phone will ring.
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