When we find ourselves in a sales rut, we often wonder what we can do to sell more items to our customers. We analyze our marketing tactics, medium of communication, and more. However, the answer could be that we’re simply not using the right story.

John Jantsch recently posted an article on Duct Tape Marketing called People Buy Stories Before They Buy Stuff

The title says it all!

John points out, “Today, every marketer understands the value of story as a way to sell just about anything. But, still, few understand the right way to use story and narrative as a way to guide people on the perfect journey.”

This post is full of information about how to make your story irresistible and help your customers to become a part of it.  He provides lots of tips and strategies.

After reading the post, you’ll have the tools to use the right framework to draw your customers into your story. Then, your merchandise or services will no longer just be stuff to your customers!