On occasion, when I am up and about early to meet a client I will stop and grab a donut. Just something about a warm donut, freshly made that makes me smile.
Did you ever wonder why there is a hole in the donut? Were they always that way or why they started making them that way?
Was it a sales ploy, or did it make it easier to grab them out of the hot grease with a hole in the middle?
Way back when they first started making donuts, they called them “oily cakes.” A cake type dough cooked in oil. Doesn’t sound too appetizing, but they sure do taste good, especially with glaze or sugar on top.
Historians feel they started punching a hole in the middle of the fried cakes so that the insides of the cake would cook as evenly as the outside.
National Donut Day is tomorrow June 2. People all over America will be eating donuts in celebration.
While donuts are delicious and I even enjoy the holes, running a business with holes in it isn’t much fun!
Are there holes in your business?
If your business has poor systems and does not optimize processes and profitability there is a hole somewhere. When people start a business it is usually something they are passionate about and they can often forget about the bottom line.
At some point you have to work on the profitability with an efficient sales process or the holes in your business will continue to leak and you will eventually go under.
Companies are always trying to add new customers and clients with new marketing techniques and fail to spend time on keeping current clients. Another big hole.
An optimization audit is a good place to start.
What is your sales rate? Your conversion rate? Are you producing a revenue?
Make strategic changes where needed.
Is it driving people to where you want them to go? What you want them to do?
Is it interesting? Or boring? Do you see a call to action? Is there a reason to do business with you and not a competitor? Is there a way to capture customer info?
Too often traffic is driven to a website, but there is nothing there to keep them interested. The site is plain, boring, and no call to action. You usually have about 5 seconds to make a good first impression.
You are spending money on advertising to drive traffic to a site and then let them leave without even giving their name. These are profits slipping out the door. If people are coming to your site and vanishing forever, this is a hole in your business.
Lucky for you, it is a hole that can be easily fixed. These are prospects that you can easily gather info from and remarket to them.
There are dozens of possible places for holes in your business. I have just identified a few. While holes make donuts better….they can destroy your business.
So enjoy National Donut Day and while you are munching on a donut, think about ways you can fill the holes in your business.
If you need help with a web page hole, contact us at UpStreamMarketing.net. We would love to help.
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