Industrial Services

Industrial buyers who know your product like the back of their hands are retiring. Your industrial website needs to educate new web-savvy industrial buyers who don’t have as much experience with your product or the industry. If your website isn’t user-friendly or doesn’t address their needs, they’re more likely to do business with your competitor.

Oil & Gas Services

When it comes to the oil and gas industry, it’s extremely important that your website can reach your prospective customer wherever they are — in the field, on the job site, or in their office. Your website needs to make it easy for people to do business with you.

B2B Services

When you’re trying to reach other businesses, communicating the value of your products and services with clarity and precision is key. To engage more (and better) leads, you need to market to your niche audiences, offer a great digital experience, and share relevant information that speaks their language.

Manufacturer Services

If you don’t sell direct, customers need to find a distributor that carries your product line. Your website also needs to quickly convey what products and services your company offers without overwhelming your visitor.

Distributor Services

The days of a distributor’s website only linking to the manufacturer's website are over. Your potential customer should stay on your website until they are ready to make a buying decision. Your website needs to educate potential customers on the products you carry and the manufacturers you represent.

eCommerce Services

Amazon, Walmart, Grainger, and other large e-commerce websites have changed the way people shop online and raised the bar for what customers expect from an e-commerce website. Your e-commerce website should make it easy for people to find the products they are looking for, and the checkout process needs to be flawless.

Commercial Construction Services

The board of directors for a non-profit organization has different construction needs than a church council or a school board. Your construction website needs to meet the individual needs of the target markets that you serve.

Contractor Services

Nobody’s flipping through the Yellow Pages anymore to find a roofing contractor or home remodeling company. They are either starting their search online or asking their neighbor for a referral. Your website needs to make your potential customers feel confident that you are the right company for the job and employ the latest SEO strategies so potential customers can find you online.

Business 2 Consumer (B2C) Services

To rise above the competition, you need a local online presence and a strategy to differentiate yourself from other competitors in the area. When competition is fierce, an SEO-optimized website will make sure customers find you first.

Food Services

Today’s consumer wants to know the story behind the brand and product, so your food website needs to tell your story with quality photography and informative content. Most consumers do their research on the go, so your website should also be optimized for desktop and mobile devices.

Professional Services

Without much difficulty, visitors to your website should be able to get a sense of how your firm can help them solve the specific challenges they are grappling with.

Consultants & Authors

A professional website is a modern-day calling card; helping to identify who you are and what you offer to a prospective client. A well-done website, combined with optimized and up-to-date profiles on social networking sites like LinkedIn and Clubhouse, can be the tool you need to stand out above the crowd in a competitive marketplace.

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The Upstream Marketing team serves clients representing diverse industries, including industrial, oil and gas, manufacturing, construction, packaged food, professional services, and more.

If you have a business or organization, we’re here to make sure your phone never stops ringing.

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