As an industrial business owner, you are sold on the idea of including video in your social media marketing.  But what would be best?  Would it be better to focus on YouTube or on Facebook?   We will go over the benefits of both in various posts.  But today, we are focusing on why Facebook videos might be best for your industrial business.

More Than 2 Billion Daily Active Users

As of December 31, 2018, Facebook has:

• 2.32 billion monthly active users on Facebook
• Over 1.52 billion daily active users
• To put these numbers into context, here are the number of monthly active users on other top social media platforms, according to statistics:
  • Youtube has 1.8 billion monthly active users
  • Instagram has 1 billion monthly active users
  • Twitter has 328 million monthly active users

People Spend 35 Minutes a Day on Facebook.

That is an average and many are spending hours on Facebook each day.

How Often are People Logging Into Facebook?

Facebook is accessed at an average of eight times per day, followed by Instagram (six), Twitter (five) and Facebook Messenger (three).

Audiences Like Video

Consumers better recall content that they’ve watched in a video vs. what they’ve read. Multiple surveys and studies have found that the majority of people would much rather watch a video about something than read about it.

According to Hootsuite:  Comparing the number of monthly shares on Facebook versus YouTube videos, one study found that Facebook videos outperformed YouTube by 478%, and another one proved that Facebook native videos have up to 86% higher reach!

On a daily basis, Facebook videos receive 8 billion video views, amounting to 100 million hours watched per day.

Facebook Users Watch Videos With the Sound Off

Some of the most important Facebook stats relating to video include:

• 85% of Facebook users watch videos with the sound off,
• Captioned video ads can increase video view time by an average of 12%
• 80% of users are annoyed when videos auto-play sound, and it gives them a negative impression of your brand.

Taking a little time to add captions could mean the difference between whether or not your Facebook videos get viewed.

Watching on Mobile

People are five times more likely to watch video daily on a smartphone than on a desktop.

So there you have it, the many reasons why your industrial business might want to consider using Facebook videos to reach your clients.

Will Facebook reach everyone?  No, but it will reach the majority.   Does this mean you should rule YouTube videos out?  No.  We will go over all the benefits of posting videos on YouTube in a separate post.  My goal today was to just make you aware of why you should consider Facebook Video.

Other Posts of Interest

Industrial Social Media Marketing 2019

Why Use Video for the Industrial Business?

Using Industrial Facebook Pages