It would be impossible to name all the uses for Google Analytics quickly, but one of the best ways you can use Analytics is to increase your traffic and income. To do that you first need to identify successful content.
It is easy to figure out which pages your visitors are landing on most with Google Analytics. It also provides you with details as to where they go next. This is useful for finding out which content is most effective at pulling in traffic so you can write more content along the same lines.
Perhaps you see a large portion of your traffic visiting an article on Pinterest marketing. You could write more articles on Pinterest marketing, cover different angle or more detail. Or write similar articles about different types of social media.
Identifying your key content is important because it will help you decide:
Once you have identified your key content, you can begin to drive traffic to those pages and add additional similar content. Google Analytics takes the guesswork out of identifying key content.
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