Home Page Importance

Upstream Marketing

First Time Visitors

As a first time visitor to a company’s website, you are not there to do immediate business with the company.

No matter how many “calls to action” appear on the page,  such as:

Buy Now

Sign Up For Our Free Report

Join Our Newsletter

Don’t Miss This Special

Like Us on Facebook

Or similar promotions

Chances are on your first visit, you won’t do much more than look around.

Subconsciously, you will decide whether the company and website are credible in less than 3 seconds after arriving. Now go back and read that sentence again…  3 seconds!

Possible Questions

Think about it.  When you first visited the home page of this website Upstream Marketing what questions came to your mind?

  • What does this company do?
  • Am I on the right website for what I need?
  • Does this company look credible?
  • Where do I want to go now?
  • So they specialize in industrial web design, intriguing… I wonder who they have done work for in my industry?
  • How do I get a hold of someone?
  • Should I continue or hit the back button and try again?

Each person coming to your website will have different needs and expectations.  For your home page to be effective it must present the right image and provide each person who visits a strong reason to think “Yes, I’m on the right website, where should I go now?”

Does your website do that?

Okay, now that I have you thinking.  Leave this blog immediately and go and visit your own website’s home page.   Look at it as if you have never viewed it before. How does it measure up?

Don’t underestimate the importance of you home page and the power it has to turn people into interested visitors.  Remember the goal is to get them to click at least one link!


Grab your copy of 52 Tips To Turn Your Website Into A Sales Machine on Amazon Kindle or if you want a personalized autographed copy, please purchase here.

I can’t wait to help you!

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