Home Page Importance

Upstream Marketing

First Time Visitors

As a first time visitor to a company’s website, you are not there to do immediate business with the company.

No matter how many “calls to action” appear on the page,  such as:

Buy Now

Sign Up For Our Free Report

Join Our Newsletter

Don’t Miss This Special

Like Us on Facebook

Or similar promotions

Chances are on your first visit, you won’t do much more than look around.

Subconsciously, you will decide whether the company and website are credible in less than 3 seconds after arriving. Now go back and read that sentence again…  3 seconds!

Possible Questions

Think about it.  When you first visited the home page of this website Upstream Marketing what questions came to your mind?

  • What does this company do?
  • Am I on the right website for what I need?
  • Does this company look credible?
  • Where do I want to go now?
  • So they specialize in industrial web design, intriguing… I wonder who they have done work for in my industry?
  • How do I get a hold of someone?
  • Should I continue or hit the back button and try again?

Each person coming to your website will have different needs and expectations.  For your home page to be effective it must present the right image and provide each person who visits a strong reason to think “Yes, I’m on the right website, where should I go now?”

Does your website do that?

Okay, now that I have you thinking.  Leave this blog immediately and go and visit your own website’s home page.   Look at it as if you have never viewed it before. How does it measure up?

Don’t underestimate the importance of you home page and the power it has to turn people into interested visitors.  Remember the goal is to get them to click at least one link!

Tips

Grab your copy of 52 Tips To Turn Your Website Into A Sales Machine on Amazon Kindle or if you want a personalized autographed copy, please purchase here.

I can’t wait to help you!

This post contains affiliate links.
If you click through and make a purchase, I may receive a commission
(at no additional cost to you).
Thanks for your support in this way.*

book-brian-cover

Latest from Our Blog

Happy Thanksgiving

To our customers and referral partners, It’s that time of year again, when we are called to count our blessings, and you are certainly one of them! Our customers and referral partners are the

Continue Reading

Family Lost in Corn Maze calls 911

A family out for what seemed to be some simple fall fun activity was trapped in a cornfield maze and had to call 911. Lost “We received a phone call that someone was lost in the maze. We

Continue Reading

TikTok for Business Marketing

TikTok for Business Marketing TikTok is one of the most popular social media platforms in the world with over 1.8 billion daily users worldwide. The video-sharing platform offers access to an

Continue Reading
Close

Let's Talk

"*" indicates required fields

How may we help you?

How may we contact you?

We value your privacy and guarantee your info will stay with us.
This field is for validation purposes and should be left unchanged.