As a first time visitor to a company’s website, you are not there to do immediate business with the company.
No matter how many “calls to action” appear on the page, such as:
Sign Up For Our Free Report
Join Our Newsletter
Don’t Miss This Special
Like Us on Facebook
Or similar promotions
Chances are on your first visit, you won’t do much more than look around.
Subconsciously, you will decide whether the company and website are credible in less than 3 seconds after arriving. Now go back and read that sentence again… 3 seconds!
Think about it. When you first visited the home page of this website Upstream Marketing what questions came to your mind?
Each person coming to your website will have different needs and expectations. For your home page to be effective it must present the right image and provide each person who visits a strong reason to think “Yes, I’m on the right website, where should I go now?”
Okay, now that I have you thinking. Leave this blog immediately and go and visit your own website’s home page. Look at it as if you have never viewed it before. How does it measure up?
Don’t underestimate the importance of you home page and the power it has to turn people into interested visitors. Remember the goal is to get them to click at least one link!
I can’t wait to help you!
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