Google Analytics Terms to Remember

Google Analytics Terms and Tracking ToolIf you have been following along with our series on Google Analytics, you know we have talked about a lot of new terms for tracking items on your website. I thought it would be helpful to review these again.

Glossary of Google Analytics Terms


A “bounce” is a visit with only a one-page view. This is not necessarily positive or negative; it
depends on the content of the site.

Bounce Rate

The bounce rate is the percentage of visits to a site that view only one page. It is calculated
by dividing the total number of bounces by the total number of visits.

Entrances (Exits)

The number of visits that start (or end) on a specific web page or group of web pages.

New Visits

The number of first-time visits during a specified time period.

Page Views

The number of HTML web pages from your website which are viewed during a specified
time period. It is a measure of traffic volume at the page level, rather than the visitor or
session level.

Time on Page

The amount of time, in seconds, that a visitor spends on a particular page view.

Unique Page Views

The number of visits during which a specified page was viewed at least once. Multiple views
of the same page are not counted.

Unique Visitors

The number of unique web browsers that access a website during a specified time period.
This is also called “users” in Google Analytics.

Visit Duration

The average amount of time of an individual visit.


A visit represents the full amount of time that a visitor spends on a website, starting with the
first page and ending when the visitor leaves or becomes inactive for more than 30 minutes.
This is also called a session.

You might even want to print these out and post somewhere or keep them in a notebook to help you track your progress when you log into Google Analytics.  It is important to track your progress so you can see your growth.   My friend Robin created a tracking sheet to help you track your progress.   You can download it free by clicking here.

So if you haven’t done so already, start tracking your statistics today.

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