Whether you’ve just started your business and this is your first website, or you are looking to recharge your business through your current website, Congratulations for taking the first step.

Now, let’s explore the most important thing about your website: its purpose.

Let’s begin by a few questions:

1. What is the primary message you wish to convey to your audience with this site?
2. What are your secondary objectives and overall goals you hope to achieve?
3. What goals does your company intend to reach with a new Website?
4. Who is your target audience for this website?
5. Why should your target market choose your website over your competitors?

Spending a few minutes on those questions can help you gain powerful insights on your website and your business.

Once you answer those questions, determine what the primary purpose for your website is. Websites essentially serves three purposes:

• Sell products or services
• Generate Leads
• Earn credibility.

While your website can serve all three purposes, which one is the most important one to you?

When you design your website, never lose sight of what you want it to accomplish and your primary purpose.

If you have any questions, please contact me directly at brian@upstreammarketing.net.