Building a B2B Business Blog – Step 14: How to Engage Your Audience

Engage Your AudienceNow that you have a B2B business blog and you have people reading your blog, you might see comments and engagement.  This is a good thing.

At this point, you need to divide your focus your focus between creation and engagement.  You need to find time for engaging with those readers and building community.  This is what keeps them coming back for more and being a loyal reader.

Respond to comments, reach out to those readers personally and do everything that you can to keep them coming back again and again.

Take care of your current readers and you’ll find they spread the word of your blog for you and help make your blog even more widely read.  So now, how do you engage your audience?

How To Increase Engagement

Inviting your readers to interact and engage with your blog can include numerous things such as:

Asking for Comments

Let your audience know you value their opinion, you want them to respond.  Ask questions you hope they will answer.  Be specific and guide your reader.

Create a Challenge

A challenge not only creates more comments, but it gets readers DOING something, which is a sign of reader engagement.


Polls have become very popular.  Ask a question and have them choose from a couple answers.  They simply click to vote.  You can ask them to tell you why they voted that way in the comments for increased engagement.

Invite in Person Interaction

If you have a physical store or actually see your B2B customers on a regular basis, invite interaction away from the blog.  “Give me your opinion on this topic when I visit,” or “Stop into our store and vote for your favorite equipment.”  These all work to keep your brand in your customers’ mind.

Regular invitations to interact will engage your audience.  It will gradually draw more and more of your readers into an interaction with you. This is a positive benefit for you and your B2B business.

Learn More

Learn more about creating blog posts and adding pictures in these posts:

Yes, You Need Social Media

Driving Traffic to Your Post

Content is King

Writing Your First Post

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