What is DuckDuckGo SEO and why is important to know about it? You’ve probably never heard of it before. Or if you have, it’s only been very recently.
Should it matter to your website? Do you need to be familiar with it to optimize your site? Let’s take a closer look to understand it.
DuckDuckGo is a search engine that handles your data and privacy differently, and more protectively than Google. It doesn’t store your personal information or search history and it doesn’t track your usage to show you relevant advertising. It has a “no tracking, no ad targeting, just searching” motto.
DuckDuckGo is fairly new to the market and it isn’t sending nearly as much traffic to your website as Google, Yahoo, or Bing, but that doesn’t mean you shouldn’t pay attention. Why? Because DuckDuckGo is catching on. More people are learning about it and choosing it because it allows them more privacy.
Fortunately, there isn’t much that you need to do differently as far as optimizing your site in order for DuckDuckGo to find it. If Yahoo and Bing can find you, DuckDuckGo can too because it pulls from their search engines.
A few tips for landing at the top of DuckDuckGo’s search results include:
DuckDuckGo likes quality websites that use quality links and don’t spam. It’s that simple. Build a great website, link to high-quality pages, and don’t spam your followers. And, like other search engines, DuckDuckGo likes sites that update regularly so it knows the site is being maintained. Be sure to make changes or add new information or posts regularly.
Just like any other search engine, you’ll need to do your keyword research and include these words or phrases on your site, in your description, and in your posts. If you’re already using keywords to optimize for other search engines, this shouldn’t be a problem. The same words will provide you with similar results on DuckDuckGo.
If you sell locally, this is very important. Remember, DuckDuckGo doesn’t track and it respects its user’s privacy so it doesn’t know exactly where a user is located. It will have a general idea of the city and state, but it won’t know what street or neighborhood like Google.
For this reason, you need to include your general location, city, and state, in your keyword information, on your website, and in your description so that DuckDuckGo can recommend your business to people in your general area.
Unlike other search engines, DuckDuckGo doesn’t offer any kind of webmaster tool or a way to submit urls to their site.
They say there is no need to submit your site to duckduckgo because they index it automatically.
Just to make sure DuckDuckGo is crawling your site, you can submit your site to the Yandex search engine webmasters tool. It will take approx 1–2 weeks for indexing but once your site is indexed in Yanex then the site will be indexed in DuckDuckGo as well.
While DuckDuckGo SEO hasn’t reached the level of Google, Yahoo, or Bing yet, it is still a strong and growing contender in the SEO world. Don’t lose sight of it, you’ll see more and more traffic flowing to your website from it when you review your analytics.
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