Local clients matter! Some people do business with clients around the world. While it is great to have a global business, don’t forget the guy next door.
As I work with clients on their marketing efforts, I notice that often they are so intent on getting business from afar, they forget the many opportunities that are just a few blocks away.
Here are a few ways to find local clients. I personally have either found clients or know someone who has found clients with these ideas.
If you are a woman there are usually local women’s clubs that are devoted to entrepreneurs. I attend one often and have built a sea of connections because of it. I’ve been sent referrals as well because people “know” me and feel comfortable referring others to me.
This online meeting service is great for finding local events, groups, and clubs. You should be able to find a women’s business group (mentioned above) through Meetup.com. If there isn’t a club that interests you, you could start your own Meetup group.
Hosting local events that bring your ideal clients right to you is a great way to meet them. You can think outside the box and come up with your own events. Or find events that others are hosting and volunteer to help out.
Attending events at your Chamber of Commerce is a great way to get to know your clients. All types of business owners attend these events. You may want to consider volunteering too as this is a great way for you to stand out to your ideal clients.
Did you know that you can find clients on social media locally? For example; you could place a Facebook Ad and target it to your local area. LinkedIn is another great social network for finding clients locally.
Once you find where your clients are local, you’ll be able to meet them, socialize and market your services. When people know you they are more likely to do business with you and refer clients to you as well.
These tips will help you find clients locally and build your business. A global business is wonderful, but be sure to include local business opportunities into your business and marketing plans as well.
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