We have been focusing on measures you can take to improve your Search Engine Optimization (SEO) Our last post focused on Title Tags.
Today we are going to focus on the “Description Text.”
Description text is the two lines of text that is displayed below the title in the search results.
Description text used to weigh much heavier toward keyword associations for search engines. People abused it and used it as an opportunity t stuff ext with keywords, Many times it was just a bunch of keywords and it did not describe the information or help the reader. Algorithms have changed provide a clear description of what the page is about.
Your best bet is to provide a clear description of what the page is about. Include a keyword if possible.
You want to optimize the description so that it entices a reader to click and read the post or page. This will help you more than a bunch of keywords stuffed in the description.
The ideal length is between 110 – 160 characters. This text should read smoothly and capture exactly what the post is about. This text should never be keyword-stuffed.
There you have it, one more step to improving your SEO.
ChatGPT Explained by a Human (Definitely not Written by AI) ChatGPT is sweeping the nation and filling headlines in every publication in print and on the web (half of which is written by AI anyway.
Continue ReadingUpstream Marketing is proud to serve Houston and the surrounding areas since 2004. If you live or work in the Houston area, you are familiar with the annual Houston Livestock Show and Rodeo. The
Continue ReadingHow to Start a Blog for your Small Business Blogging is a great way to increase the reach of your small business. From raising brand awareness to converting possible customers, blogs are a great way
Continue Reading"*" indicates required fields