How many times do you sit down at the computer, stare at your screen, and think, “What the heck am I going to write about today?” It’s only natural that blog writing and other social media postings sometimes fall through the cracks. You know it’s important to your B2B business brand, but it’s not always easy coming up with topics to write about.
One thing that may make blogging easier on your B2B business blog is an Editorial Calendar. An editorial calendar is essentially a planning document that gives you a plan of attack. It allows you to create a publishing schedule that helps you maintain a consistent presence. Don’t panic. This isn’t a big deal, or difficult to do.
One key to consistent blog writing is to start using an editorial calendar. Here are a few reasons why:
Imagine sitting down at your computer next week and knowing exactly what to write about. That’s what an editorial calendar can do for you when you plan your topics a few weeks ahead of time.
An editorial calendar is great for helping people develop consistency. Successful bloggers usually find that consistency is more important than frequency. If people know that you publish a new article on Thursday, that’s when they’ll be checking your blog. If you fail to publish that day, there’s a danger you will lose followers.
An editorial calendar allows you to plan your content a few months ahead of time so you can promote company milestones, reference important holidays, or cultural events.
Now that you have your topics assigned in your editorial calendar, you can spend time gathering images, videos or other text to supplement your articles.
An editorial calendar also plays a key role in your social media marketing. Track which posts get the most engagement, and then revisit those topics at a later time.
One big benefit of an editorial calendar is that it can reduce your stress level. Knowing you have a topic in mind before sitting down to write is a much better feeling than just staring at a blank computer screen with no idea what to write.
Learn more about creating blog posts in these posts:
Upstream Marketing is proud to serve Houston and the surrounding areas since 2004. If you live or work in the Houston area, you are familiar with the annual Houston Livestock Show and Rodeo. TheContinue Reading
How to Start a Blog for your Small Business Blogging is a great way to increase the reach of your small business. From raising brand awareness to converting possible customers, blogs are a great wayContinue Reading
How to Achieve Your Business Goals for 2023 The New Year is a time for setting goals and making resolutions. If you’re a business owner, this is also an excellent time to reflect on yourContinue Reading