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Building a B2B Business Blog – Step 21: Using an Editorial Calendar

Editorial CalendarHow many times do you sit down at the computer, stare at your screen, and think, “What the heck am I going to write about today?” It’s only natural that blog writing and other social media postings sometimes fall through the cracks. You know it’s important to your B2B business brand, but it’s not always easy coming up with topics to write about.

One thing that may make blogging easier on your B2B business blog is an Editorial Calendar.  An editorial calendar is essentially a planning document that gives you a plan of attack. It allows you to create a publishing schedule that helps you maintain a consistent presence. Don’t panic. This isn’t a big deal, or difficult to do.

Why You Should Use an Editorial Calendar

One key to consistent blog writing is to start using an editorial calendar.  Here are a few reasons why:

Defeats writer’s block

Imagine sitting down at your computer next week and knowing exactly what to write about. That’s what an editorial calendar can do for you when you plan your topics a few weeks ahead of time.

Blogging consistency

An editorial calendar is great for helping people develop consistency. Successful bloggers usually find that consistency is more important than frequency. If people know that you publish a new article on Thursday, that’s when they’ll be checking your blog. If you fail to publish that day, there’s a danger you will lose followers.

Stay current

An editorial calendar allows you to plan your content a few months ahead of time so you can promote company milestones, reference important holidays, or cultural events.

Organize creative assets

Now that you have your topics assigned in your editorial calendar, you can spend time gathering images, videos or other text to supplement your articles.

Social media strategy

An editorial calendar also plays a key role in your social media marketing. Track which posts get the most engagement, and then revisit those topics at a later time.

Reduce stress

One big benefit of an editorial calendar is that it can reduce your stress level. Knowing you have a topic in mind before sitting down to write is a much better feeling than just staring at a blank computer screen with no idea what to write.

Learn More

Learn more about creating blog posts in these posts:

Formatting Your Blog Post

Yes, You Need Social Media

Driving Traffic to Your Post

Content is King

Content Ideas