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I’m Thankful For You!

As we spend the time leading up to Thanksgiving counting our blessings and showing our gratitude, I wanted to take a few minutes to tell you, my readers, customers, friends, and business acquaintances how thankful I am for you.  Each of you are a blessing to UpStream Marketing and we are grateful for the opportunity to serve […]

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A New Website – Series

Are you planning a new website for the start of the year?  Or maybe you need some sprucing up for your current site. In the past  8 posts, we have covered things you need to be sure and include as you build your site. It all begins with asking yourself,  “What is the purpose of my […]

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Make it Easy to Contact You

Have you ever wanted to purchase something but had a question and couldn’t figure out who to contact or how to contact the company to get your questions answered?   Or perhaps you have made a purchase and are having a problem and can’t get in touch with anyone to get it resolved?   This happens more […]

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3 Tips for Better Website Photography

When looking at a blog post, what grabs your attention first?  Is it the headline?  The length of the blog?  How about the picture?   For most people, the picture grabs their attention.  For this reason, it is important to make sure your website photography is above average. Website Photography Tips In my book, 52 Tips to […]

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To Link or Not To Link

To link or not to link?  That is the question.    Is it proper to link to something on your own site?  How about linking to someone else’s post or product.   The answer is YES.  It is good to provide links (shortcuts) to content on your own site or to other sites.  Let’s look […]

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Make Your Content Stand Out!

In our last post, we talked about the importance of content.  Having good quality content is still king and the secret to getting people to read your posts and come back for more. Develop Your Content to Stand Out You want quality but you also want it to look enticing and be easy to read.  These […]

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Content Development is Important

Many people come to your website for a variety of reasons, but you want them to stay, browse around and read your posts.  How do you entice them to stay?  The number one way is to provide valuable content. Website content is just as important as how your website looks.  Probably even more important.  In my book,  52 […]

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Make a Clear Call to Action

When your clients visit your website, what do you want them to do?  Click on a link, read something, or buy something?  When they get to your site, do they know what to do next?   You want the “Call to Action” (CTA) to be clear. Tip #12 in my book,  52 Tips to Turn Your Website […]

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Finding Your Target Market

Who are your clients? Why will they want to buy from you? “Everyone” is not a target market. The more specific you can be about who will want to work with or buy from you, the more successful you will be. Determining Your Target Market Determining your target market and why they would purchase from you […]

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Planning Your New Website

Are you planning a new website for the start of the year?  Or maybe you need some sprucing up for your current site.  It’s not too early to start planning.  Time flies as we get closer to the holidays so start now to plan for that new awesome site. Ask yourself, “What is the purpose of […]

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