Insights on online marketing, local marketing, search engine optimization, sale strategy, business tips and more. We invite you to check back regularly as we are constantly adding insights to help you grow your business.

Testimonials – Case Study

I don’t recommend Testimonial Pages because visitors on your website will know they are all glowing reviews, I mean, who would have anything negative about them on their own site.  Not something you would normally do, is it? What I Recommend Instead I recommend breaking up the testimonials and put them on the page each […]

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Why You Should NOT Include a Testimonial Page

You’ve always heard that testimonials are a good thing and you should use them on your website, but there are a few times when you shouldn’t.  Using a testimonial page might not be the best choice. Why Not Use a Testimonial Page Testimonials are all about building trust and getting your prospective customers excited about […]

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Manufacturers Page – Case Study

There are many ways to promote the manufacturers that you represent.   Let’s look at the best ways to represent them in a Manufacturers Page – Case Study. How to Best Represent the Manufacturers I would say the old way of promoting a manufacturer would be to place their logo on your website and then a […]

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Promote the Manufacturers You Represent On Your Website

If you represent a variety of manufacturers on your website, promoting them can lead to more sales. And more sales of your manufacturer’s products means more money for you. Promote the manufacturers you represent and you have a win-win situation for both you and them. Different Ways to Promote the Manufacturers You Represent Here are […]

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Excellent Location Page Examples – Case Study

It is important for potential clients to be able to reach you and to know your location. Be sure you make this info easily available to the public.  You can’t have it on your site often enough. Too many times it is buried in one spot and you are missing out on client contacts. I […]

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5 Tips for Contact Pages

Contact pages and location pages go hand-in-hand.  In many cases, they are one and the same. When creating your contact page, it’s important to put your best foot forward. Your site visitors are going to use this page to find out how they can get more information about your product or service or to buy […]

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How Do You Make a Good Locations Page

Making sure your potential customers can find you is important to your business. If you have a brick and mortar store, having customers find you is absolutely crucial to your business. This is why you need a locations page on your website. 8 Item To Include on a Locations Page But what does a good locations […]

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Case Study – An Excellent About Page

What is on your company’s About page?  Did you know your About page is one of the most important pages on your site? Typically, the About page is visited if your website visitor does not know who you are.  Or if they want to learn more about you. Our Story In the past couple of […]

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How to Create a Good About Page for Your Website

Did you create a good about page for your website?  A good about page will help your potential customers get to know you, your company, and what you’re about, encouraging them to want to do business with you. Whether you’re a one-man or woman show or a larger corporation, your about page needs to have […]

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Case Study – An Excellent Home Page

In a previous post, How to Create a Good Homepage, we discussed what goes into a good home page.  I thought it would be great to do a case study on our client, Jones Hydraulic, and show you an example of an excellent home page designed by A Strategic Well Designed Home Page What […]

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How to Create a Good Home Page for Your Website

Your website’s home page is the first impression your prospective customers have of your company so it needs to pop. Creating a good one is not as hard as you may think. There are a few aspects to keep in mind when creating a good home page for your website. How to Create a Good […]

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Social Media News For the Industrial Business

Have you heard the latest social media news?  As an industrial and/or manufacturing business, you are busy creating a product, selling and servicing, and making sure your customers are happy.  Sometimes it is hard to keep up with changes in social media in the online world. I’ve found a few important nuggets of information I […]

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How to start a blog for your small business

How to Start a Blog for your Small Business Blogging is a great way to increase the reach of your small business. From raising brand awareness to converting possible customers, blogs are a great way

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How to achieve your business goals for 2023

How to Achieve Your Business Goals for 2023 The New Year is a time for setting goals and making resolutions. If you’re a business owner, this is also an excellent time to reflect on your

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