Insights

Insights on online marketing, local marketing, search engine optimization, sale strategy, business tips and more. We invite you to check back regularly as we are constantly adding insights to help you grow your business.

How to Create a Good Home Page for Your Website

Your website’s home page is the first impression your prospective customers have of your company so it needs to pop. Creating a good one is not as hard as you may think. There are a few aspects to keep in mind when creating a good home page for your website. How to Create a Good […]

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Social Media News For the Industrial Business

Have you heard the latest social media news?  As an industrial and/or manufacturing business, you are busy creating a product, selling and servicing, and making sure your customers are happy.  Sometimes it is hard to keep up with changes in social media in the online world. I’ve found a few important nuggets of information I […]

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Social Media for Industrial Business Roundup

Staying on top of social media is a challenge.  We recognize that and do our best to help you stay up to date with your knowledge and skills. Over the past six months, we have been focusing on a variety of social media platforms for the Industrial Business.  We have given you the whys, the […]

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Social Media Comparison for Industrial Business

We have gone into detail in previous posts about what an amazing resource social media can be for industrial companies.  Are you using it? Or are you missing out? Who is Making Use of Social Media? Research shows that over 90% of companies, both business-to-business (B2B) and business-to-consumer (B2C), are currently making use of social media for […]

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LinkedIn and SlideShare Series for Industrial Business

During the past month, we have been discussing how LinkedIn and Slideshare can help your industrial business.  LinkedIn has a reputation as the world’s largest professional social networking site.  Professionals and companies are the ones using LinkedIn.  Your company needs to be on LinkedIn. LinkedIn and SlideShare Posts If you missed any of the posts, […]

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2019 Best Practices for LinkedIn Company Pages

There’s more to maintaining a company presence on LinkedIn than just creating a page. Your page needs to have quality information that tells people what they need to know about your company and you need to update it regularly. Keeping up with your company page will help your business get a better reach to potential […]

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11 LinkedIn Tips for Manufacturing Companies

With over 300 million users and more than 3 million company pages, LinkedIn is a rich resource for manufacturing companies to connect with buyers. If your company is not using LinkedIn, you’re missing a wealth of opportunity. You may have a personal LinkedIn account that you use on occasion to find connections, but using it […]

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How to Publish on LinkedIn for Industrial Businesses

Publishing your articles and blog posts on LinkedIn is a great way to get better reach and ensure that your connections see more of your content. But if you haven’t done it for a while, sharing a post might seem a bit confusing. This step-by-step guide will help you become a pro at publishing your […]

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LinkedIn For The Industrial Business

You may have a LinkedIn account for your industrial business but are you using it?  A stagnant page is not building your relationships or your business.  Let’s take a look at why you need to be active on LinkedIn and how it can make a huge difference for your company. LinkedIn’s Reputation LinkedIn has a […]

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How to Use SlideShare, Step by Step

Maybe you’ve been thinking of using SlideShare to increase views to your website and help your prospects understand what you do, but it seems daunting. It’s really much easier to use than you may think. And if you already know how to use PowerPoint, it’s incredibly easy. For these step-by-step instructions, we’ll be using PowerPoint, […]

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SlideShare for the Industrial Business

SlideShare can be a great way to market your industrial business and tell people more about what you do or what you sell. But chances are, you haven’t heard of it or don’t know what it’s all about so let’s clear that up. SlideShare happens to be the largest presentation sharing site on the Internet. […]

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Instagram and Pinterest Industrial Business Series

Pinterest and Instagram are two important social media channels you need to know about for your industrial business. Pinterest isn’t just a social media,  it is a search engine and is being used more and more. According to Hootsuite: 1.5 million businesses worldwide use Pinterest. 83% of weekly Pinterest users have made a purchase based on brand […]

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Memorial Day Weekend Marketing

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OTC 2022 – Day 4 – Last Day

I cannot believe it’s already day 4 of OTC 2022.  If you are an Offshore Technology Conference veteran of years past, you likely remember Day 4 being called Student Day. In the past, area high

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