Insights

Insights on online marketing, local marketing, search engine optimization, sale strategy, business tips and more. We invite you to check back regularly as we are constantly adding insights to help you grow your business.

How to Optimize Your Site for Search Engines Other Than Google

While Google is certainly the top search engine, there are several others that you’ll want to consider when it comes to optimizing your site. If you don’t, you’ll miss out on the potential visitors who are using other search engines. Let’s learn how to optimize your site for search engines other than Google. Some of […]

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7 Steps to Claim Your Google My Business Listing

Claiming a Google My Business listing is essential to your business, especially if you service customers at your physical location or travel to their location. A Google My Business listing will allow potential customers to easily find you when they type in a service or product they need in your local area. Claiming your listing […]

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Creating Efficient Pages For Your Website (Series)

Efficient website pages can bring in traffic and encourage a customer to purchase your product or service. Over the past several weeks we have been posting about creating a variety of pages for your website. We hope you have had a chance to read each post and put them to use in your business with […]

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7 Things Your B2B Website Could Do

Your B2B website should not be static and just sit there and do nothing. I see many that do, but you want to make your website work for you.   Employees that sit around and do nothing are usually fired.  You can’t actually fire your website but you can develop a correction plan to fix it […]

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7 Tips to Get Your Website Discovered

You’ve spent a lot of time building your website and making sure it is optimized for your visitors.  Now that it’s ready to go, how do you get your website discovered by new clients and customers. Getting your site discovered can be one of the hardest parts of having a website. There’s a lot of […]

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Optimizing The 4 Most Important Pages on Your Website

Optimizing pages on your website is important because it helps visitors find your website and be more successful in finding what they are looking for on your site.  There are four pages on your website that are most important.  They are also usually the most visited as well. Optimizing the 4 most important pages on your website […]

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Product Page – Case Study 2

In this product page case study, we are going to look at a company that has lots of information to share with their customers. Enough or Too Much Information In the last product page case study, we spoke about having enough information so the potential buyer will feel confident that they have found the right […]

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Best Product Page Layout – Case Study

When designing a product page you have to ask yourself one big question. Are the people that I want to reach with my product page educated or non-educated buyers? Times are changing and many of the engineers and purchasing managers who knew your type of product quite well could be retiring.   How well do the […]

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5 Steps to making an Excellent Products Page

An excellent products page will encourage more visitors and more sales to your website, boosting your business. Creating a products page, however, is not quick and easy. The more products you have to sell, the more time it will take. But ultimately, the time you put in will be worth it. How to Create an Excellent […]

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Testimonials – Case Study

I don’t recommend Testimonial Pages because visitors on your website will know they are all glowing reviews, I mean, who would have anything negative about them on their own site.  Not something you would normally do, is it? What I Recommend Instead I recommend breaking up the testimonials and put them on the page each […]

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Why You Should NOT Include a Testimonial Page

You’ve always heard that testimonials are a good thing and you should use them on your website, but there are a few times when you shouldn’t.  Using a testimonial page might not be the best choice. Why Not Use a Testimonial Page Testimonials are all about building trust and getting your prospective customers excited about […]

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Manufacturers Page – Case Study

There are many ways to promote the manufacturers that you represent.   Let’s look at the best ways to represent them in a Manufacturers Page – Case Study. How to Best Represent the Manufacturers I would say the old way of promoting a manufacturer would be to place their logo on your website and then a […]

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